Head of Creative Marketing, Banana Republic
Gap Inc. · SF 2 Folsom
About the Role
Reporting to the Chief Marketing Officer, the Head of Creative is a key member of the Banana Republic Marketing Leadership Team and oversees the internal creative organization. The Head of Creative will lead the end-to-end creative vision for Banana Republic and Banana Republic Factory, overseeing art direction, copy, design and experiential while partnering across Marketing, Product, Visual Merchandising, and external agencies.This leader will drive cultural relevance and sharpen brand codes to build brand heat across every touchpoint. They will deliver emotionally resonant and strategically grounded creative that enhances storytelling and drives business impact. They will build and inspire a high-performing, diverse team, fostering a culture of creativity, collaboration, and accountability to ensure the work is distinctive and consistent.
THE TEAM
The Head of Creative oversees a team of creative directors, associate creative directors, designers, editorial and copywriters. They build strong internal cross-functional relationships within Banana Republic, including design, marketing, creative, merchandising, and brand strategy teams.
What You'll Do
- Drive Creative Expression
- Lead and evolve a creative strategy that authentically connects with the customer.
- Champion creative concepts that tie to Banana Republic’s purpose and positioning and span across retail, digital, social, packaging and experiential.
- Ensure all creative expressions reflect Banana Republic’s unique brand voice, maintaining consistency and emotional resonance across every touchpoint.
- Lead creative vision behind brand events and experiences to ensure brand consistency and innovation.
- Leverage consumer and cultural insights to inform creative decisions that drive engagement and strengthen brand connection.
- Lead with Purpose and Performance
- Define and execute a holistic creative vision aligned with Banana Republic’s long-term vision and marketing strategy.
- Drive a high-performance creative culture that values inclusivity, innovation, and accountability.
- Partner with Brand Marketing, Product, and Visual Merchandising to ensure creative direction supports business goals and strengthens brand distinction.
- Identify and collaborate with external agencies to deliver integrated campaigns that uphold brand integrity and inspire meaningful consumer action.
- Inspire and Develop Teams
- Build and inspire a diverse, world-class creative organization through mentorship, empowerment, and ongoing development.
- Lead a culture of high-performing teams with clear priorities, goals and expectations
- Attract and retain exceptional creative talent with a focus on growth, curiosity, and collaboration.
- Encourage cross-functional partnership to align creative execution with marketing and brand storytelling.
- Celebrate the collective success of creative teams who bring Banana Republic’s mission and values to life.
- Drive Operational and Strategic Excellence
- Partner with creative operations and production teams to implement efficient processes that enable impactful, high-quality work.
- Lead creative innovation by exploring emerging trends, cultural insights, and new formats that keep Banana Republic relevant, yet with timeless style and exceptional quality.
- Measure and assess creative effectiveness, optimizing output to maximize brand and business impact.
- Champion creative consistency across all channels—retail, digital, social, packaging, and events—to deliver a cohesive and inspiring brand experience.
Who You Are
- Creative Leadership: 12+ years of progressive creative direction experience within apparel, lifestyle, or agency environments.
- Strategic Storytelling: Proven success driving brand evolution through emotionally resonant, purpose-driven creative work that drives brand heat.
- Team Building: Experience developing and mentoring diverse, high-performing creative teams.
- Collaboration: Strong ability to build trust and alignment across internal partners and external agencies.
- Brand builder:
- Execution Excellence: Expertise in design, photography, and digital best practices with a strong understanding of omnichannel marketing.
- Inspirational Communicator: Exceptional storytelling, presentation, and interpersonal skills.
- Tools: Proficient in Adobe Creative Suite, G-Suite, Figma, Keynote, and related tools.
- Flexibility: Thrive in ambiguity, challenges convention, and continuously evolves their approach.
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