Director, Corporate Reputation Communications
Ford Motor Company · Dearborn
Lead the development and execution of proactive campaigns to improve Ford's corporate reputation among opinion leaders and the general public, building durable trust and strengthening the company's license to operate.
Understand where Ford's reputation is vulnerable and build plans to protect it, while designing creative paid, earned and owned campaigns that deliver measurable, meaningful improvement in how Ford is perceived.
Bring a rigorous, data-driven understanding of what drives Ford's reputation, and pair that analytical foundation with bold creative thinking that builds real emotional connection to the brand among key audiences.
Serve as a People Leader, responsible for the development and high-performance output of a team of communications professionals and collaborate cross functionally throughout the company on reputation enhancing efforts.
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