Manager E-commerce & CRO

Philip Morris International · Mexico City

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Manager E-commerce & CRO

We are looking for a results-driven Manager E-commerce & CRO to accelerate growth across our owned and indirect digital commerce channels. This role will shape the e-commerce strategy, improve the end-to-end digital shopping experience, and turn data, shopper insights and experimentation into measurable commercial impact.

Your day-to-day

• Develop and execute the e-commerce and CRO strategy across owned websites, marketplaces, e-retailers and other digital touchpoints, aligned with category, brand and commercial priorities.
• Build and manage the shopper marketing calendar, ensuring a consistent pipeline of campaigns, promotions and commercial activations.
• Own the optimization of category and product pages, including content, navigation, product placement, promotions and on-site experience.
• Identify conversion opportunities across the digital funnel and lead a structured experimentation roadmap using A/B testing, audience segmentation, personalization and behavioral insights.
• Monitor performance and translate data into actions that improve conversion rate, revenue, traffic quality, customer experience and channel NPS.
• Define business requirements and prioritize initiatives within the e-commerce roadmap, partnering with Product, Technology, Marketing, Sales, Consumer Experience, Analytics and external agencies.
• Support the expansion and performance of indirect e-commerce channels through strong key account collaboration and joint growth plans.
• Establish clear ways of working, dashboards and governance to track results, identify risks and continuously improve execution.
• Lead and influence, setting clear priorities, providing regular feedback and building strong digital commerce capabilities.

Who we are looking for

• Solid experience in e-commerce, digital commerce, conversion rate optimization or digital product management, preferably in consumer goods, retail, marketplaces or a digitally led business.
• Strong understanding of the e-commerce funnel, category management, digital merchandising, shopper behavior and customer journey optimization.
• Hands-on experience with web analytics, experimentation and performance reporting tools such as GA4, Adobe Analytics, Contentsquare, Hotjar, Optimizely, VWO or similar platforms.
• Ability to interpret complex data, identify growth opportunities and build clear, commercially grounded recommendations.
• Experience collaborating with multidisciplinary teams and managing agencies, technology partners or e-commerce accounts.
• Strong stakeholder management, negotiation and communication skills, with the ability to influence across functions.
• People leadership experience or demonstrated capability to coach and develop others.
• Fluent English and Spanish.

What will make you successful

You combine commercial judgment with a test-and-learn mindset. You are comfortable moving from strategy to execution, challenging current ways of working and prioritizing the opportunities that can create the greatest customer and business impact.

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