AI and Automation Implementation Manager, Corporate Marketing
WTW · United States
Role Summary
WTW is navigating a period of significant, sustained transformation shaped by global market shifts, advances in technology, AI and automation, and the evolving expectations of our colleagues and clients. Corporate Marketing is embedding AI, automation and data more deeply into how work gets done, creating a unique opportunity to help redesign marketing workflows for greater speed, quality and impact.
This is a hands-on, individual contributor role for someone who combines strong marketing knowledge with proven experience implementing and developing AI and automation solutions for marketing or similar commercial teams. Reporting to the Head of Digital Marketing, this role will help turn the Corporate Marketing AI roadmap into practical, adopted workflow improvements across brand and content quality, creative asset production, campaign delivery, digital marketing, events, intake, approvals, reporting and analytics.
Working as part of the broader Marketing and Communication (M&C) AI and automation capability – alongside a Shared AI Solutions Developer and the AI and Automation Manager, Corporate Communication – this role will partner with Corporate Marketing, Segment Marketing, IT, Sales Operations, Analytics and external vendors to understand current workflows, diagnose friction and assess AI and automation capabilities across the MarTech stack, including Adobe, Marketo, Sitecore, Wrike, Cvent, Power BI and Microsoft 365.
Responsibilities
Translate the Corporate Marketing AI and automation roadmap into practical, adopted workflows that simplify how marketing work gets done and reduce manual effort.
Help identify and prioritize workflow improvement opportunities across brand and content quality, creative asset production, campaign delivery, digital marketing, events, intake, approvals, reporting and analytics.
Partner with Corporate Marketing, Segment Marketing, IT, Sales Operations, Analytics and external vendors to understand current workflows, diagnose friction and design more effective ways of working within Corporate Marketing's platforms, standards and processes.
Assess AI and automation capabilities across the MarTech stack – including Adobe, Marketo, Sitecore, Wrike, Cvent, Power BI, Microsoft 365 and other vendor tools – to reduce duplication, improve self-service and support better planning decisions.
Work closely with the Shared AI Solutions Developer to translate workflow reviews and business requirements into practical, technically sound solutions, providing marketing context and prioritization to guide build decisions.
Partner with the AI and Automation Manager, Corporate Communication to share learnings, avoid duplication of effort and maintain a consistent approach to AI and automation across M&C.
Help marketers use data, trends and performance insight to improve future content and campaign decisions.
Support adoption through simple guidance, playbooks, training materials and benefit tracking so teams can see what has changed, how to use it and what value it delivers.
Champion innovative approaches to AI, automation, analytics and emerging technologies to strengthen marketing effectiveness and colleague experience.
Establish measures of success for specific marketing efforts– including reduced process complexity, improved cycle times, increased self-service and reduced manual effort – and report progress to the Head of Digital Marketing, the Global Marketing and Communication Operations Lead and Corporate Marketing leadership.
Build trusted relationships across Corporate Marketing, Segment Marketing leadership, IT, Sales Operations, Analytics and external vendors.
Maintain external benchmarking and market insight on AI, automation and MarTech trends, bringing best practice into Corporate Marketing's roadmap and priorities.
Model WTW values – client focus, teamwork, respect, excellence and integrity.