Performance Planning & Optimisation Manager

Omnicom Group · London

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Position Overview  

The Performance Planning & Optimisation Manager supports the delivery of strong client outcomes through effective cross-channel planning, performance analysis and ongoing optimisation. The role coordinates day-to-day planning and optimisation activity across markets and channel specialists, helps translate performance data into clear recommendations, and ensures plans and reporting are delivered accurately and on time.

Working closely with the Performance Planning & Optimisation Director, the Manager supports the connection between client business objectives, media activity and performance, while building strong day-to-day relationships with clients, partners and teams.

Key Responsibilities

Performance Planning and Delivery

• Manage day-to-day planning activity for assigned client, supporting the Director in the development of integrated media responses and plans.
• Coordinate inputs from clients and channel specialists, ensuring timelines, dependencies and deliverables are clearly managed.
• Review relevant media, sector, competitor and market trends and incorporate useful insights into planning recommendations.
• Work with channel specialists to ensure plans are aligned to agreed objectives, KPIs and measurement requirements.
• Monitor performance across relevant channels and markets, working with specialists and the Performance Director to identify optimisation opportunities and areas requiring further investigation.
• Analyse results at multiple levels - including channel, campaign, audience, market and time period - to understand performance trends and the factors contributing to changes in results.
• Identify connections between changes in media activity, investment, targeting, creative or market conditions and changes in performance, translating findings into practical recommendations.
• Support budget tracking and optimisation recommendations, working with the Director and activation teams on appropriate actions.
• Reporting & Client Management
• Take responsibility for the preparation, coordination and quality of weekly and monthly performance reporting, ensuring inputs are accurate, consistent and delivered on time.
• Run regular weekly and monthly performance reporting calls with day-to-day client stakeholders, clearly explaining results, key drivers, actions and next steps.
• Bring together data and insights from multiple sources to create a clear performance story, highlighting what has changed, why it may have changed and where further action or analysis is required.
• Present findings and recommendations confidently, responding to client questions and following through on agreed actions. 
• Required Skills & Experience
• Proven experience in performance and digital media, including campaign planning, execution, optimisation and reporting.
• Strong analytical skills and confidence working with performance data to identify trends, connections and actionable insights.Experience producing performance reports and presenting results to day-to-day client stakeholders.Good project management and organisational skills, with the ability to coordinate multiple stakeholders, markets and deadlines.
• Experience working across multiple digital channels and collaborating with channel specialists.
• Experience in regional and/or global market coordination is desirable.
• Strong Microsoft Excel skills, including PivotTables, advanced formulas and formatting, and confident PowerPoint skills.
• Strong communication skills and the ability to build effective day-to-day client and partner relationships.undefined

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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