General Insurance Lead, Commercial Bancassurance MY

CIMB Group · Malaysia

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Strategic Planning and Development
- Develop and implement a partnership strategy that aligns with the bank's goals for growth and market expansion.
- Expand suitable General Insurance product offering to Commercial Banking customers (Ie: needs identification, product approval, product launching, post launching analysis).
- Conduct market research and competitive analysis to identify trends, customer needs, and opportunities for Banca within Commercial Banking environment.
Partnership Management
- Act as the primary relationship manager for General Insurance Business Partner
- Plan and execute key strategies with the agreed timeline to ensure win-win partnerships.
- Monitor partnership performance through KPIs and regular evaluations to ensure alignment with business goals.
Cross-Functional Collaboration
- Collaborate with sales, product, and marketing teams to design joint go-to-market strategies.
- Work with the legal and compliance departments to ensure all partnership agreements meet regulatory requirements.
- Coordinate with customer service and operational teams to ensure seamless service delivery and customer satisfaction.
Sales and Revenue Growth
- Drive sales growth through effective cross-selling of partner products to bank customers via traditional distribution channel & digital channel.
- Track revenue and performance metrics to identify areas for improvement and new revenue opportunities.
Market and Product Innovation
- Identify and implement new initiatives within the banca channel to stay competitive.
- Propose innovative partnership structures and product offerings based on customer needs and market trends.
- Lead pilot programs for new products and channels, analyzing results and scaling successful initiatives
Skillset enhancement
- Work with insurance provider to develop and execute training programs to equipped bank staff with the knowledge and skills to promote and refer General Insurance products (Fire & Non Fire) to insurance provider.
- Regular sales coaching and guidance to the RM and leaders on how to spot General Insurance opportunities with the objective of increasing product per customer ratio
- Joint marketing with the RM/ leaders to provide knowledge transfer for General Insurance
- Point of contact for General Insurance related matter

Key Skills & Competencies:

Proven experience in strategic partnership or business development within the financial services or insurance industry.
Strong understanding of bancassurance sales, operations, insurance products, and banking distribution channels.
Excellent communication and influencing skills with a focus on win-win outcomes.
Data-driven decision-making with strong analytical skills.
Experience with regulatory and compliance standards in financial services.
Strong analytical and interpersonal skills
Experience in managing sales team
Experience in Banca sales environment will be added advantage

Qualifications:

Bachelor’s degree in Business, Marketing, Finance, or related field.
Minimum 8 years of experience in strategic partnership management, preferably in General bancassurance.
Experience with product management, cross-functional leadership and project management.

The General Insurance Lead, Commercial Bancassurance will be responsible for building, nurturing, and expanding general bancassurance partnerships to enhance revenue, customer reach, and brand presence. The candidate will play a key role in creating synergy between banking and insurance operations, identifying cross-selling opportunities, and driving new initiatives that align with the bank's growth objectives.

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