Senior Customer Marketing Specialist CZ&SK
Coty · Prague
SENIOR CUSTOMER MARKETING SPECIALIST CZ/SK
CUSTOMER / TRADE MARKETING
CZ/SK
As our Senior Customer Marketing Specialist CZ/SK, you will translate brand strategies into impactful customer and in-store execution, leading product launches, promotional plans, and customer-specific activations that drive brand and category growth across the Czech and Slovak markets.
THE ROLE
OPTIMIZE, ENABLE, INNOVATE!
As our Senior Customer Marketing Specialist CZ/SK, you play a critical role in developing and executing customer and channel plans. You will partner closely with Sales, Brand teams, customers, and external suppliers to deliver impactful activations, strengthen brand visibility, and turn commercial insights into actions.
You will manage:
1. Customer Activation & Promotional Planning
- Plan, execute, and evaluate promotional plans and customer/channel activities in partnership with Sales
- Develop customer-specific activation plans aligned with brand strategy and CEE/Global guidelines
- Drive activities designed to support brand and category growth
- Take ownership of assigned projects from planning through delivery
2. Product Launches & In-Store Execution
- Coordinate and execute new product launches for assigned brands and customers
- Manage launch preparation, execution follow-up, and evaluation of results
- Coordinate POSM planning, production, and implementation with internal and external partners
- Conduct store checks to identify opportunities to improve visibility, availability, and execution
3. Assortment, Planograms & Multichannel Activation
- Lead assortment and planogram management
- Ensure portfolio and visibility principles are translated into strong customer execution
- Support multichannel and digital brand activities in line with CEE/Global guidelines
- Work closely with Sales and the CEE Brand Team to ensure effective implementation of Customer Marketing plans
4. Analytics & Business Insights
- Analyze market, customer, and promotional data
- Translate findings into clear business conclusions and recommendations
- Monitor competitor activities including pricing, promotions, launches, assortment, and in-store execution
- Prepare and actively present materials for customer presentations, business reviews, internal meetings, and planning cycles
5. Tools, Suppliers & Operational Excellence
- Maintain Customer Marketing tools, databases, and supporting documentation
- Manage Purchase Orders and operational processes
- Coordinate with external suppliers and agencies to ensure timely and accurate delivery
- Maintain high standards of quality, accuracy, and execution across assigned activities
YOU ARE A COTY FIT
As an experienced Customer Marketing professional, you combine creativity and commercial thinking with strong analytical capabilities. You are open-minded, adaptable, ready to take ownership, and comfortable collaborating across teams, customers, and external partners.
Your skills and experience include:
- Minimum 3–4 years of proven experience in Customer, Shopper or Trade Marketing, Marketing, or Sales
- Very good analytical capabilities
- Excellent Microsoft Excel skills
- Strong ownership and attention to quality and detail
- Ability to collaborate effectively with internal teams, retail partners, and third-party suppliers
- Creative and flexible approach with a strong“can-do” attitude
- Ability to learn quickly, adapt to changing situations, and make decisions
- Fluent English
If you’re ready to take ownership of customer activation and help shape the future of beauty across CZ/SK, we want you on our team!
WHAT WE OFFER
This role is a great opportunity to deepen your Customer Marketing expertise while working with well-known beauty brands across the Czech and Slovak markets. You will collaborate closely with Sales, Brand teams, retail partners, agencies, and suppliers in a highly cross-functional environment.
ABOUT US
Our people make us who we are. At Coty, we celebrate diversity, fearless kindness, and bold thinking, creating an inclusive workplace where everyone can be their authentic self.