Senior Marketing Specialist
Denso · Long Beach
The Senior Marketing Specialist plans and executes a variety of marketing programs, including trade shows, NHRA race events, marketing collateral, and promotional merchandise initiatives. Working cross-functionally with internal teams and external partners, this role coordinates projects from planning through completion, monitors budgets and results, and ensures activities are delivered on time, within budget, and in alignment with brand standards and business objectives.
Essential Duties & Responsibilities:
- Plans and coordinates trade shows, NHRA race events, sales meetings, customer events, and other marketing activities in collaboration with Marketing, Sales, Product Management, and other business units.
- Coordinates event logistics, including venue and hotel arrangements, registration, customer invitations, on-site support, and post-event follow-up.
- Supports pre- and post-event marketing activities and evaluates event/program effectiveness, including results, costs, and ROI, to identify opportunities for improvement.
- Maintains the annual trade show and event calendar, including key milestones, registration requirements, deadlines, and project status.
- Coordinates and maintains event and trade show materials and inventory, including displays, signage, equipment, promotional items, giveaways, and point-of-purchase (POP) materials.
- Collaborates with Creative Services and internal stakeholders to develop marketing collateral, including brochures, sales sheets, catalogs, event materials, and other sales and product marketing support materials.
- Coordinates with external vendors, including printers, production partners, promotional merchandise suppliers, and other service providers, to ensure materials meet DENSO brand standards, schedules, and budgets.
- Supports the management of the promotional merchandise store, including product sourcing, inventory coordination, vendor communication, and ongoing merchandise needs.
- Tracks department, project, and event budgets, monitors spending against approved budgets, maintains accurate records, and prepares cost summaries and status reports.
- Develops project, event, and marketing updates for Marketing, Sales, Product Management, and other internal stakeholders to support alignment and consistent brand messaging.
- Evaluates marketing programs and activities and recommends adjustments to improve effectiveness, efficiency, and business impact.
- Stays current on marketing, event, promotional merchandise, industry, and technology trends to identify opportunities to improve marketing execution.
- Attends trade shows, NHRA events, customer events, and other company activities as required.
- Supports special projects and performs other duties as assigned.
Qualifications:
- 2-5 years of professional experience in a related field.
- Demonstrated ability to work independently with moderate guidance and direction.
- Experience managing and prioritizing individual workload to meet team and business objectives.
- Strong analytical and problem-solving skills with the ability to assess multiple solutions and determine appropriate actions.
- Ability to resolve complex, varied, and non-routine issues using established practices and sound judgment.
- Working knowledge of industry standards, processes, and best practices within the discipline.
- Proven ability to adapt approaches and recommendations based on changing business needs and circumstances.
- Strong communication and collaboration skills, with the ability to work effectively across teams.
- Experience serving as a resource and providing guidance to less experienced colleagues.
- Commitment to continuous learning and professional development to expand technical and functional expertise.
Benefits Summary:
- Medical, Dental, Vision, Prescription Drug plans
- 401K with 4% Company Match
- Vacation/PTO and 13 Paid Holidays
- Bonus Program
- FSA/HSA and Dependent Care Programs
- Company provided Life, Disability, ADD and Business Travel Insurance
- Various No Cost Wellness & Chronic Condition Management Programs
- Various Optional Insurance programs such as legal, identity theft, critical illness, etc.
- Tuition Reimbursement
- Career Development and Ongoing Training
- Employee Assistance Program
- Employee Spotlight and Recognition Program
- Volunteer Opportunities
- Onsite Fitness Center (vary by location)
- Cafeteria and food markets (vary by location)
- Onsite Health Clinic and Pharmacy (vary by location)
Candidates residing 50+ miles from the work location are eligible for relocation assistance.
Annual Salary: $81,000 - $101,000
Intermediate professional responsible for delivery of professional activities. Works under a moderate level of direction and receives general guidance and direction from others. Responsible for own work results with impact on overall team goals. Analyzes possible solutions using standard techniques and/or procedures to determine course of action and may modify approach as needed. Resolves issues that are often varied and non-routine. Requires knowledge and experience in own discipline and continuing to acquire higher level knowledge and skills. Typically 2-5 years of similar experience is required. No formal management or leadership required. Acts as a resource for less experienced colleagues.