Specialist, Brand Commercial

Scout Motors · Charlotte · $85,000–$105,000 (stated in the posting)

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Overview

Scout Motors is seeking a strategic, entrepreneurial, and relationship-driven Specialist, Brand Commercial, to help build the broader Scout world. 

The Specialist, Brand Commercial will own assigned workstreams within the development and execution of partnerships, sponsorships, licensing programs, and commercial collaborations that extend Scout beyond transportation and into culture, community, adventure, and everyday life. This role creates meaningful connections between Scout and the brands, organizations, experiences, and communities that share our values and resonate with our customers. 

As a key member of the Brand team, you will grow Scout as a modern lifestyle brand by evaluating opportunities that expand awareness, strengthen cultural relevance, deepen customer engagement, and create long-term business value. You will manage assigned partnerships and programs that enhance the Scout experience while supporting broader brand and business objectives. 

Working cross-functionally with teams across Marketing, Communications, Events, Product, Retail, Legal, and Finance, you will evaluate opportunities, manage partner relationships, contribute to negotiations, coordinate activations, and measure performance. You will independently execute assigned work within established brand and commercial strategies, adapting existing approaches to unusual circumstances and seeking review at critical decision points. 

The ideal candidate is equal parts strategist, connector, and builder. They are energized by discovering new opportunities, cultivating relationships, and bringing ideas to life through thoughtful execution. They understand how partnerships can create both brand and business value and are excited by the opportunity to help shape how Scout shows up in the world beyond traditional marketing. 

This role is ideal for someone who is naturally curious, highly collaborative, commercially minded, and passionate about building a brand that people want to be part of, not just purchase from. Through partnerships, sponsorships, licensing, and emerging commercial opportunities, you will create experiences, relationships, and extensions that bring the Scout brand to life. 

What you’ll do

Become part of an iconic brand that is set to revolutionize the electric pick-up truck & rugged SUV marketplace by achieving the following:

Licensing Strategy & Management 

• Own assigned elements of Scout’s brand licensing strategy and portfolio within established brand and commercial objectives. 
• Identify and evaluate opportunities to extend the Scout brand into relevant products, services, and consumer touchpoints by assessing identifiable brand, customer, financial, legal, and execution factors. 
• Manage day-to-day relationships with assigned licensing partners and agencies, coordinating with internal teams to deliver program execution, performance, and brand compliance. 
• Partner with Brand & Strategy, Creative, Design, and Legal teams to evaluate tradeoffs and ensure licensed products and programs align with Scout’s brand standards and business objectives. 
• Monitor consumer, category, and competitive trends; adapt established licensing approaches and recommend the appropriate course of action for assigned opportunities. 

Brand Partnerships, Sponsorships & Growth 

• Develop and manage assigned strategic partnerships, sponsorships, and brand collaborations that drive brand awareness, cultural relevance, and brand and business impact. 
• Identify and evaluate partnership opportunities in key markets across brands, organizations, communities, associations, and like-minded businesses that align with Scout’s values and growth objectives. 
• Develop partnership strategies, business cases, and recommendations for assigned opportunities, using precedent and adapting existing approaches where circumstances require. 
• Build and maintain strong relationships with partners, advising internal and external stakeholders on difficult program matters and driving initiatives through agreed objectives. 
• Lead defined elements of partnership and sponsorship negotiations, contract development, and relationship management in collaboration with Legal, Finance, and other internal stakeholders. 
• Partner closely with Brand, Creative, Communications, Marketing, and Events teams to integrate partnership initiatives across the enterprise and customer experience. 
• Assess emerging partnership models, sponsorship opportunities, and cultural trends; recommend actions that can strengthen the Scout brand and unlock growth. 
• Manage budget planning, investment tracking, and program delivery for assigned partnership and sponsorship initiatives, escalating material risks or exceptions at critical points. 

Measurement & Optimization 

• Define and track key performance indicators across assigned Brand Commercial programs, including licensing, partnerships, and sponsorships. 
• Develop reporting that measures brand, audience, and business outcomes. 
• Analyze program performance, evaluate identifiable drivers and constraints, and recommend improvements to future investments and partner effectiveness. 
• Develop scorecards, frameworks, and processes that drive consistency, accountability, and long-term program success within the assigned scope. 
• Communicate insights, risks, and recommendations to differing audiences, adjusting the level of detail to support planning and decision-making. 
• Own the structure and coordination of the Quarterly Business Review process for Brand Commercial with internal and external stakeholders, with leadership review at critical points. 

Location & Travel Expectations:

• This role will be based out of the Scout Motors corporate headquarters in Charlotte, NC. 
• Requires 4–5 days per week in the office, with regular in-person collaboration, meetings, and partner workshops. 
• Requires approximately 10–20% domestic travel to support events, workshops, and brand meetings throughout the United States. Valid driver's license required.
• Requires occasional travel to the Scout Motors Innovation Center in Novi, Michigan, the Scout Motors Production Center in Blythewood, South Carolina, and other event locations as business needs require.  

What you’ll bring 

We expect all Scout employees to have integrity, curiosity, resourcefulness, and strive to exhibit a positive attitude, as well as a growth mindset. You’ll be comfortable with change and flexible in a fast-paced, high-growth environment. You’ll take a collaborative approach to achieve ambitious goals. Here's what else you'll bring: 

• Bachelor’s degree in Marketing, Business, Communications, Sports Marketing, Entertainment Marketing, or related field, or equivalent professional experience. 
• 4–8 years of experience in brand partnerships, sponsorships, licensing, business development, or related commercial marketing disciplines. 
• Experience negotiating and independently managing partnerships with external organizations, agencies, or brands. 
• Demonstrated ability to manage complex projects across multiple stakeholders and drive assigned workstreams through completion. 
• Strong analytical and financial acumen with experience evaluating partnership performance, business impact, and competing considerations. 
• Ability to assess unusual circumstances, adapt established approaches, recommend a course of action, and escalate decisions outside assigned authority. 
• Exceptional communication, presentation, and relationship-management skills, including the ability to advise on difficult matters and adapt communication for senior and non-specialist audiences. 
• Experience working in a fast-paced, high-growth environment. 
• Proficiency in Microsoft 365 applications. 

Preferred Qualifications 

• Experience building partnership or licensing programs for consumer, lifestyle, automotive, outdoor, technology, or hospitality brands. 
• Knowledge of sponsorship valuation, rights negotiation, activation planning, and brand licensing. 
• Experience developing partnership business cases and executive-level recommendations. 
• Experience working with agencies, sports or entertainment properties, media partners, or cultural organizations. 
• Passion for adventure, outdoor culture, mobility, and lifestyle brands. 
• Familiarity with brand licensing programs and intellectual property management. 
• Strong understanding of brand strategy and customer experience principles. 

What you'll gain

The benefits of joining Scout include the chance to build products and a company from the ground up.  This is a chance to create something new and lasting – with an iconic brand at its foundation.  In addition, Scout provides competitive compensation and benefits to support your physical, mental, and financial wellbeing. Program specifics are detailed in company policies and employee benefit guides, select highlights:

• Competitive insurance including:
  • Medical, dental, vision and income protection plans
• 401(k) program with:
  • An employer match and immediate vesting
• Generous Paid Time Off including:
  • 20 days planned PTO, as accrued
  • 40 hours of unplanned PTO and 14 company or floating holidays, annually
  • Up to 16 weeks of paid parental leave for biological and adoptive parents of all genders
  • Paid leave for circumstances related to bereavement, jury duty, voting time, or military leave

Pay Transparency

This is a full-time, exempt position eligible to receive a base salary and to participate in an annual performance bonus program. Final salary offered will be determined based on factors including but not limited to the candidate's skills and experience. The annual performance bonus program is preset and not candidate dependent.

Initial base salary range = $85,000.00 - $105,000.00

Internal leveling code: IC9

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