Product Marketing Manager - Erlanger, KY
Archer Daniels Midland
Product Marketing Manager – Colors, North America - Erlanger, KY (or applicable location)This is an exempt level position.
Position Summary:
Are you passionate about translating market insights into growth opportunities and bringing innovative ingredient solutions to life? ADM is seeking a Product Marketing Manager to lead marketing strategy and execution for our Colors from Nature® portfolio across North America. In this role, you will partner closely with commercial, technical, innovation, communications, and market insights teams to drive business growth across food, beverage, health & wellness, and animal nutrition segments. You will play a key role in shaping product positioning, supporting commercialization efforts, and delivering marketing programs that create measurable business impact.
Job Responsibilities:
- Develop and execute marketing strategies that drive growth and market penetration for the Colors from Nature® portfolio
- Serve as the subject matter expert for the Colors portfolio, providing market intelligence and strategic guidance to internal and external stakeholders
- Analyze customer needs, industry trends, competitive activity, and market opportunities to support business decision-making
- Lead the annual North America marketing plan, including campaign development, content strategy, paid media initiatives, and performance measurement
- Define, monitor, and report key performance indicators to evaluate marketing effectiveness and support continuous improvement
- Support commercialization initiatives by developing go-to-market strategies, launch plans, positioning, messaging, and value propositions
- Partner with global branding, communications, and design teams to ensure consistent and compelling brand messaging
- Develop sales enablement tools including presentations, product sheets, sell sheets, customer-facing materials, and event support assets
- Collaborate with Product Development, R&D, Sales, and Marketing teams to influence innovation strategy and support new product initiatives
- Represent ADM and the Colors from Nature® brand at industry events, customer engagements, media opportunities, and trade shows
- Strong B2B product marketing experience with demonstrated success developing and executing marketing programs
- Ability to translate market insights into actionable marketing and business strategies
- Strong analytical, problem-solving, and strategic thinking capabilities
- Excellent verbal, written, and presentation communication skills
- Ability to influence cross-functional stakeholders and build collaborative relationships
- Strong project management and organizational skills with attention to detail
- Customer-focused mindset with the ability to balance commercial, technical, and marketing priorities
- Proficiency with Microsoft Office applications
- Bachelor’s degree in Marketing, Business, Communications, or a related field. Equivalent experience will also be considered.
- Minimum of 5 years of product marketing, brand management, or related marketing experience
- Experience within the food, beverage, ingredients, nutrition, or related industry
- Experience supporting product launches, commercialization activities, and go-to-market strategies
- Experience managing cross-functional projects and collaborating across multiple business functions
- Experience with colors, flavors, natural ingredients, or specialty ingredient categories
- Experience working within a global or matrixed organization
- Experience supporting digital marketing campaigns and performance analytics
- Experience presenting to customers, industry organizations, or external stakeholders
ADM requires the successful completion of a background check.
REF:112114BR