Communications Specialist III
United States Steel · $85,000–$97,000 (stated in the posting)
The Senior Specialist, AI Communications, leads the communications strategy, planning and execution to influence AI literacy, education, and adoption across the enterprise. This individual reports to the Manager, Internal Communications and owns the communications strategy, content and execution for enterprise AI initiatives while partnering with the Director, AI Literacy & Adoption who owns the enterprise literacy, adoption and behavior change strategy.It is a unique opportunity for a strategic, innovative, and forward-thinking communications leader who is passionate about helping organizations navigate change and embrace new ways of working. Working with IT, HR, and leaders across the company, this individual develops and executes the communication strategies that drive adoption of AI tools and help employees understand their value to their work and the business.
This role will help employees understand not only what is changing, but why it matters, how it supports the company's strategy, and what actions employees need to take to be successful.
The ideal candidate combines strong communications expertise with a curiosity for emerging technologies and the drive to play a critical role in an enterprise AI transformation.
Key Responsibilities:
Lead AI Communications
- Develop and execute comprehensive communication strategies for AI adoption and related transformation initiatives to help drive the overarching AI Literacy and Adoption work.
- Lead communication plans with business leaders and functional teams that drive awareness, understanding, adoption, and engagement.
- Assess reputational risks, stakeholder impacts, and employee readiness to inform communication recommendations.
- Establish communications standards, templates, playbooks and toolkits to help enable the overall AI adoption and literacy strategy.
- Translate technical jargon into clear, action-oriented communications tailored to diverse employee audiences across manufacturing, operational, and corporate environments.
- Integrate consistent AI communications across relevant employee touchpoints and promote the learning opportunities, resources and expected behaviors established through the enterprise AI literacy strategy.
- Develop key messages, presentations, talking points, FAQs, and employee engagement materials for executive leaders.
- Gather employee questions and feedback about AI, and address them through clear, timely communications.
- Measure communications effectiveness including reach, engagement, message understanding and employee response; share findings with AI Literacy & Adoption Director to inform the broader adoption and literacy measurement framework.
- Serve as the communications lead for the company's AI and digital literacy and adoption efforts.
- Develop and execute enterprise-wide Communications campaigns to drive AI awareness and employee adoption.
- Translate complex AI concepts into accessible, business-relevant content that helps employees understand practical applications and opportunities.
- Promote AI education, training resources, success stories, and best practices across the company.
- Provide content and messaging to the network of AI champions across plants and functions.
- Use storytelling to showcase how AI and emerging technologies are improving productivity, safety, collaboration, and business performance.
- Reinforce a culture of continuous learning and innovation through communications that promote responsible experimentation and appropriate use of approved AI tools.
- Exceptional writing, editing, and verbal communication: Ability to craft clear and concise messages for various audiences.
- Quick learning mindset: The ability to not only understand but command a complicated business environment.
- Professional Resilience: The ability to work effectively with a range of leadership styles, respond positively to constructive feedback, and adapt as needed.
- Knowing when to say no: The ability to consider, and ultimately decide between, differing perspectives from various stakeholders.
- Discretion and confidentiality: Comfort in handling sensitive information with the utmost discretion and in maintaining confidentiality.
- Superb organization and attention to detail: Ability to manage multiple priorities with precision, accuracy, and thoroughness.
- Media and AI savvy: Avid consumer of media who reads news daily and stays abreast of industry developments and is especially current on AI developments and on how other companies are communicating AI-driven change.
- Team-oriented: Skillful at collaborating with diverse groups of stakeholders and supporting colleagues to get the job done.
- Forward-thinking: Stays on top of the latest communications trends and contemporary methods of effectively executing communications campaigns.
- Calm under pressure: Thrives in a fast-paced environment under tight deadlines.
- Flexibility: Willing to work outside normal business hours.
Required Qualifications:
- Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field.
- 4-6 years of experience in corporate communications, internal communications, change management communications, employee engagement, or related fields.
- Demonstrated experience supporting large-scale organizational, operational, or technology transformation initiatives.
- Working knowledge of generative AI tools, automation technologies, and emerging workplace technologies.
- Experience with Canva to create collateral materials.
- Video shooting and editing skills a plus.
- Salary: $85,000- $97,000. This base salary range is a good faith estimate. Based on candidate skills/experience the final offer may be lower/higher.