Marketing Coordinator

Farbman Group · Farmington Hills

Key Responsibilities

Listing management

Manage new listing submissions and enter property data into the listing database (Buildout).
Coordinate publication of listings on third-party listing services, including CoStar, LoopNet, Crexi, and ReSimplifi (CPIX).
Keep listing data accurate and current across all platforms.

Marketing collateral

Ensure all property marketing flyers and eblasts are accurate and conform to graphic standards.
Execute change requests on marketing flyers, aerials, and site plans.
Assist in compiling service line proposals, leasing proposals for Brokerage, and BOVs.

Signage and vendors

Digital, email, and social media

Execute all digital marketing for property listings.
Build and schedule email campaigns in Constant Contact.
Maintain an accurate email contact list, updating it regularly from CoStar and local firms as needed.
Assist in posting corporate and property-related content to social media (Facebook, Instagram, LinkedIn).

Website management and creation

Manage the regular update of website and marketing content across the corporate and affiliate websites, including Farbman.com and Huntington Construction.
Maintain websites for managed properties and retail centers, keeping listings, images, news, and event content current.
Create new websites for managed properties and affiliated companies as needed, from layout and design through launch.
Compose and post web content, including news center articles, images, and event updates.
Support web lead generation through SEO best practices, accurate data entry, and integration with listing and email platforms.

Requirements

Required

Minimum 5 years prior experience.
Excellent computer skills in Microsoft Office, including Excel and PowerPoint, and Adobe Acrobat.
Strong attention to detail; accuracy in data and collateral is central to the role.
Strong organizational skills and the ability to prioritize and complete simultaneous projects with minimal supervision.
Ability to meet deadlines and work well under pressure.
Clear written and oral communication skills.
Ability to work independently and with cross-functional teams in a collaborative, professional environment.

Preferred

Adobe Creative Suite, especially InDesign and Illustrator.
Experience with Buildout, CoStar/LoopNet, Crexi, or other commercial real estate listing platforms.
Experience with Constant Contact or a similar email marketing platform.
Familiarity with social media management for a business (Facebook, Instagram, LinkedIn).
Experience building and maintaining websites with a CMS or website builder (such as WordPress, Squarespace, or Wix), plus basic SEO knowledge.
Interest in commercial real estate and the business environment.
Bachelor's degree in marketing, communications, or a related field, or equivalent experience.

Benefits