Product Specialist
Napco · Jeddah
Job Responsibilities & Tasks (Duties include but are not limited to)
Coordinate market research projects to develop new insights in order to sustain or improve the development / continuance of brand profile and architecture.
Initiate competitive product testing (lab analysis and in-use or panel tests) and evaluation activities that define gaps and opportunities in order to devise a suggested action plan in order to ensure that the product is on target consistent with brand positioning on a monthly basis (along with a reporting system).
Follow up with the category team that all the CCF are issued and set a monthly meeting with the brand manager to assess and evaluate the quality of the products.
Propose new/innovative promotional tools, online initiatives, marketing events, and PR plans in order to build a strong consumer relationship to achieve brand growth objectives within the allocated budget.
Coordinate approved packaging graphics projects working with the creative teams and suppliers to meet the set timelines for the product launches.
Analyze retail audit reports (AC Nielson, Key Accounts …) in order to monitor brand market share, and track competitive moves, changes and proposes corrective actions to meet growth objectives.
Involve in social media communication and editorial campaigns on all platforms as per yearly set calendar in collaboration with digital marketing team.
Execute and present the monthly closing report with brand performance and Projects update.
Perform timely market visits and recommends corrective actions.
Generate item code and barcode for newly launched products.
Monitor and consolidate the stock level of all procured product lines to support and suggest setting the orders with the procurement team after getting the brand manager’s approval.
Job Dynamics & Interfaces
Internal:
- Brand Team, Category Team, Digital Marketing Team, and Market Research Team.
External:
Other Affiliates upon need.
Required Job Qualifications & Competencies
Education & Experience
Competencies Profile (Refer to competencies mapping)
Special Working Conditions
Job requires travel
1. Job Summary The Product Specialist reports directly to the Brand Manager, s/he is responsible for assisting the Brand Manager in the Brand Development and brand building Plans.