Marketing Communication Manager - Asia Pacific
Omya · Kuala Lumpur
Key Accountabilities
- Develop and maintain the regional marketing communications plan in collaboration with the RAP management team, based on the RAP business strategy, priorities and budget.
- Translate the plan into an annual portfolio of effective marketing campaigns at region and country levels.
- Work with country teams and regional functions throughout the full campaign cycle: preparation, execution, follow-up and review.
- Define campaign objectives, target audiences, responsibilities, timelines, channels, budgets and success measures before implementation.
- Coordinate relevant messaging, content, graphics and promotional materials. Support country teams with local execution and appropriate localization.
- Align the regional realization of global marketing campaigns with Global Segment Marketers and Marketing Services, adapting activities to RAP business requirements.
- Ensure consistent positioning and the application of Omya’s corporate identity, marketing governance and brand guidelines across regional and local activities.
- Coordinate event planning with regional and country teams. Ensure campaign setup, lead capture, cost tracking and measurement of campaign performance and lead effectiveness.
- Review results with country teams, RAP Sales and regional management. Translate findings into corrective actions and improvements for future campaigns.
- Support the review and continuous improvement of RAP country webpages and regional digital touchpoints to ensure relevant, aligned and consistent messaging.
- Develop and maintain a network of colleagues across RAP to contribute to marketing communications activities.
- Manage agencies and other external service providers and ensure delivery within the agreed scope, quality, timeline and budget..
Solid line(s) to
Head of Marketing Services
Dotted line(s) to
President Asia Pacific Omya Specialty Materials
Number of direct reports
n/a
Number of total reports
n/a
Number of dotted line(s) reports
n/a
Performance Measures
- Approved regional Marketing Communications Plan aligned with RAP business strategy, priorities and budget.
- Agreed campaigns delivered within scope, timeline and approved budget.
- Campaign objectives and KPIs defined before implementation.
- Campaign performance and lead effectiveness measured and reported in Salesforce, including ROI, lead generation, lead processing, opportunities and actual costs.
- Regular reporting with RAP management, Sales, country teams and relevant global stakeholders (e.g. segment).
Other requirements
- Excellent oral and written command of a local language and English
- Good oral and written command of an additional language is beneficial
- Up-to 33% travel mostly within Asia Pacific region
Internal contacts
- Sales and key account teams, inside sales representatives in Asia Pacific countries
- Distribution and product management team
- Local technical teams
- Global marketing segment teams
- Global marketing services team
- Global / regional sustainability teams
External contacts
- Customers, prospects, principals and other business partners.
- Marketing agencies, event organizers, publishers, industry associations.
Education
- University degree in Marketing, Communications or other relevant field.
- Further education or certification in digital marketing is beneficial
Experience
- Minimum 4 - 6 years of experience in:
- Marketing communications, preferably in an international B2B environment.
- Planning, executing and evaluating integrated campaigns across digital and physical channels.
- Collaborating with local teams, Sales, business management and global marketing stakeholders.
- Managing campaign effectiveness and leads in CRM, ideally Salesforce.
Knowledge and skills
- Strong marketing communications and planning skills.
- Ability to translate business priorities into campaign objectives, actions and measurable outcomes.
- Sound understanding of integrated campaigns, events, content, digital channels and sales enablement.