Director, Social Marketing
LinkedIn · New York City
Company Description
LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun – where everyone can succeed.
Join us to transform the way the world works.
Job Description
At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
This role will be based in New York or San Francisco.
At LinkedIn, our Social, Creator & Partnerships team is responsible for driving measurable impact across marketing through strategic partnerships, creator collaboration, and our owned social presence. We operate at the intersection of brand, content, and distribution—building a social engine that drives relevance, reach, and results.
We are seeking a Director, Social Marketing to lead and evolve our global social strategy across both enterprise and consumer audiences. This is a critical leadership role responsible for advancing how social marketing is defined, executed, and measured at LinkedIn.
This leader will bring deep domain expertise in social marketing, strong platform fluency, and a proven track record of building modern, performance-driven social systems that scale across audiences and business priorities.
Responsibilities
Strategy & Vision
- Define and lead LinkedIn’s global social marketing strategy across enterprise and consumer audiences
- Translate brand and business priorities into clear, differentiated social strategies and programs
- Identify where and how LinkedIn shows up in culture to drive relevance and impact
Platform & Content Leadership
- Build and evolve a platform-native social engine across LinkedIn, YouTube, TikTok, Instagram/Meta, Reddit, and emerging platforms
- Establish best-in-class approaches to content, distribution, and community engagement
- Lead the development of always-on and tentpole social moments
Measurement & Performance
- Define and operationalize measurement frameworks that connect social performance to brand and business outcomes
- Use data, insights, and social intelligence to continuously optimize strategy
- Establish clear success metrics that go beyond engagement to reflect impact
Cross-Functional Leadership
- Partner closely with Paid Media, Comms, Editorial, and Partnerships teams to ensure integrated planning and execution
- Influence upstream planning so social is embedded early in key initiatives
Team Leadership & Operations
- Lead, develop, and scale a high-performing global team
- Set a high bar for quality, clarity, and execution across all work
- Build systems and processes that enable speed, consistency, and innovation
Innovation & Growth
- Drive testing and learning across platforms, formats, and tools
- Identify and scale new opportunities to expand reach and influence
Qualifications
Basic Qualifications
Experience & Leadership
- 10+ years in social, digital, or brand marketing
- Leading social strategy at scale across multiple audiences (B2B and B2C preferred)
- Managing and developing high-performing teams
Impact
Proven track record of driving measurable impact through social marketing
Preferred Qualifications
Domain Expertise
- Deep domain expertise in social marketing, with a strong point of view on how platforms, creators, and communities drive influence
- Strong platform fluency across LinkedIn, YouTube, TikTok, Instagram/Meta, Reddit, and emerging channels
Measurement & Analytics
- Demonstrated ability to define success beyond engagement, including brand lift, demand generation, and business impact
- Familiarity with social intelligence, analytics, and measurement frameworks (e.g., attribution, MMM, or similar approaches)
Builder Mindset
- Building or transforming social programs, operating models, or teams
- Strong strategic thinking paired with operational execution at scale
Cultural Fluency
Deep understanding of internet culture and how content travels across platforms
Collaboration
Demonstrated cross-functional leadership and communication skills
Suggested Skills:
- Operational Rigor
- Stakeholder Management
- Executive Communications
- Leadership, including Inclusive Leadership
- Strategic Partnership and Thinking
Additional Information
LinkedIn is committed to fair and equitable compensation practices.
The pay range for this role is $179,000 to $280,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.
Equal Opportunity Statement
We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
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