VP, Marketing Technology 2394879 | Eden Prairie, Minnesota
UnitedHealth Group · Remote · $200,400–$343,500 (stated in the posting)
Optum Tech is a global leader in health care innovation. Our teams develop cutting-edge solutions that help people live healthier lives and help make the health system work better for everyone. From advanced data analytics and AI to cybersecurity, we use innovative approaches to solve some of health care's most complex challenges. Your contributions here have the potential to change lives. Ready to build the next breakthrough? Join us in making healthcare work better for everyone through people-led, responsible AI while Caring. Connecting. Growing together.
The Vice President of Marketing Technology is responsible for driving AI-forward engineering transformation across the enterprise marketing technology and media technology ecosystem, enabling scalable, production-grade AI capabilities that power personalized, data-driven consumer engagement across UnitedHealthcare's businesses.
This leader translates complex marketing and media business challenges-such as customer acquisition, personalization, campaign orchestration, media planning and activation, and consumer engagement-into deployable AI-enabled solutions, platforms, and products. The role will lead enterprise martech and media tech engineering at scale, embedding AI across the full marketing and media technology lifecycle (AIDLC)-from ideation through production monitoring-across the customer data platform, campaign management, marketing automation, and media buying and measurement ecosystem.
The impact of this role is direct and measurable: driving marketing effectiveness, improving consumer acquisition and retention, increasing media efficiency and ROI, and strengthening data privacy and compliance through AI-first modernization, platform reuse, and operational excellence-while modeling UnitedHealth Group values of Integrity, Quality, Inclusion, Compassion, Relationships, Innovation, and Performance.
You'll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.
For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.
Primary Responsibilities:
AI-First Marketing & Media Technology Strategy
Define and execute an enterprise marketing technology and media technology strategy aligned to business growth and consumer engagement objectives
Embed AI and data-driven decisioning across core value streams: customer acquisition, personalization, campaign orchestration, and media activation
Advance a first-party, enterprise-grade marketing and media platform strategy
Drive scaled adoption of AI-first engineering practices, including AIDLC (AI Development Life Cycle), reusable AI capabilities, responsible AI controls, and enterprise tooling
Advance the marketing technology talent strategy through role-based enablement and capability building across the organization
MarTech Platform & Engineering Leadership
Build and scale the enterprise martech stack, including marketing data platform (MDP), marketing automation, campaign management, and content management systems
Lead the configuration, integration, and optimization of Adobe Experience Cloud solutions to deliver personalized, data-driven customer experiences across channels.
Own the media technology ecosystem, including ad serving, programmatic and paid media activation, marketing mix modeling, and attribution/measurement platforms
Enable real-time personalization, audience segmentation, next-best-action and offer decisioning, and journey orchestration at scale
Support required member and consumer communications across regulated channels, including email, SMS, direct mail, and digital notifications
Modernize cloud data platforms supporting marketing and media use cases, with solid data lineage, quality, and observability practices, including AI agents for automated monitoring
Standardize DevOps, MLOps, AI pipelines, and engineering delivery practices across marketing and media technology teams
Drive reusable marketing and media data services and shared capabilities across brands and business segments
Accelerate adoption of GenAI, LLMs, and agent-based systems for content generation, creative personalization, next-best-action, and campaign optimization where appropriate
Business Alignment & Value Delivery
Partner with Brand, Marketing, Product, Media Agencies, and Finance to prioritize high-value marketing and media technology investments
Align technology investments to measurable ROI outcomes across acquisition, engagement, retention, and media efficiency
Translate business needs (brand growth, member acquisition, consumer engagement) into deployable marketing and media technology solutions
Scale pilots and proofs of concept into enterprise-grade, always-on platforms
Engineering Execution & Operational Excellence
Lead delivery of highly available, scalable marketing and media technology systems supporting always-on demand and peak enrollment periods
Ensure 24x7 production support, incident management, and observability across marketing and media technology platforms
Establish best practices for platform reliability, data quality, and campaign QA/testing
Manage technology lifecycle and security posture across the marketing and media technology portfolio
Optimize performance and cost efficiency across martech and adtech infrastructure and vendor/licensing spend
Embed marketing and media technology delivery into AIDLC practices
Business Impact
Lead marketing and media technology engineering across the enterprise portfolio, enabling:
Personalized member and consumer engagement journeys
Unified customer data and identity resolution across channels
Media planning, activation, and measurement optimization
Content supply chain and creative automation
Deliver measurable outcomes including:
Growth in qualified leads, conversion, and consumer retention
Improved media efficiency and reduced cost-per-acquisition
Faster campaign time-to-market through platform and automation reuse
Improved brand consistency and consumer experience across channels
Data Privacy, Risk & Compliance
Ensure marketing and media technology solutions comply with data privacy, consent management, and healthcare marketing regulations (e.g., HIPAA, CMS Medicare marketing guidelines)
Establish responsible data use practices including consumer consent, transparency, and auditability
Partner with security, legal, and risk teams to govern first- and third-party data usage and manage vendor/platform lifecycle risk
You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required Qualifications:
15+ years of technology/engineering experience, with 5+ years in senior engineering or technology leadership roles supporting marketing, media, or digital consumer platforms
Demonstrated success leading leaders of large, multi-disciplinary, globally distributed teams
Accountability for multi-million-dollar technology budgets and vendor portfolios
Experience leading strategic delivery partners and system integrators to deliver enterprise programs
Deep expertise in cloud platforms, APIs, microservices, DevOps, application security, and modern AI-SDLC practices
Hands-on leadership embedding AI into engineering delivery through AI-first/AIDLC practices, including AI-assisted development, testing, and monitoring
Hands-on leadership deploying AI/ML, GenAI, and agentic AI capabilities into business workflows
Exceptional communication, influence, and executive stakeholder management skills
Bachelor's or Master's degree in Computer Science, Marketing, Engineering, or a related field
Preferred Qualifications:
Proven track record building and scaling enterprise marketing technology and/or media technology platforms (CDP, marketing automation, campaign management, ad tech, or content management)
Hands-on leadership deploying AI/ML, GenAI, and agentic AI capabilities into marketing and media production platforms and workflows
Experience with data-driven personalization, audience segmentation, identity resolution, and real-time decisioning at scale
Working knowledge of media planning, programmatic and paid media activation, and marketing measurement/attribution methodologies
Experience leading large-scale migrations between enterprise marketing clouds or orchestration platforms
Product-oriented engineering leader with solid focus on platform reuse, marketer experience, and AI-enabled marketing productivity
Experience leading digital marketing or media technology transformation initiatives, including cloud migration, platform consolidation, and marketing automation modernization
Experience leading enterprise AI-first transformation, including AIDLC adoption, AI agent tooling, and measurable developer/marketer productivity gains
Proven experience deploying marketing/media technology at scale within healthcare, insurance, or other highly regulated consumer industries
*All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy.
Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $200,400 to $343,500 annually based on full-time employment. We comply with all minimum wage laws as applicable.
At UnitedHealth Group, our mission is to help people live healthier lives and help make the health system work better for everyone. Together, we are shaping the future of healthcare by harnessing technology and innovation to make care simpler to navigate, more affordable and more connected for the people we serve. We are committed to creating an inclusive workplace where everyone feels welcomed, valued, heard and respected, empowering people to bring their authentic selves to work and strengthening our collective impact through diverse talents, backgrounds, experiences and perspectives.
UnitedHealth Group and its affiliated brands are an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
UnitedHealth Group and its affiliated brands are a drug-free workplace. Candidates are required to pass a drug test before beginning employment.