冠军宠物-Online Trade Marketing Manager
Mars · Shanghai
Job Description:
For Champion Petfoods EC all-channel Trade marketing management
1. All channel VC design
- Design promotion guidelines across all channels, set price tiers for differentiated categories across platforms
- Establishes VC monitoring mechanisms
2. Build channel strategies
- Design "where to play" strategy for channel positioning
- Build omnichannel role positioning and product matching； clarify the core roles of each channel and develop a "channel × product mix" strategy
- Improve product rollout guidance, rhythm, and tracking
- Improve channel investment guidance and investment KPIs/ROI
3. Lead cross function team (sales/ MKT/Supply Chain/Finance) to enable key business cycles
- Coordinate sales team business plan and review, set key KPI and checking trace
- Bridge MKT and sales team to facilitate an integrated business campaign on channels.
- Coordinate with finance team to manager an efficient value chain by channels
Requirements:
- At least 8 years' experience
- EC Trade Marketing experience is fundamental.
- EC sales experience is a plus
- Strong communication and manage complexity ability
- Basic financial knowledge and experience in target allocation, budget management, contract and rebate management
- Fluent oral English is must