Senior Data Scientist, Apple Ads

Apple · Location Austin

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Our technology powers ads and sponsorships across Apple Services, including the App Store, Apple News, and MLS Season Pass. Everything we do is designed for trust, connection, and impact: We respect user privacy, integrate advertising thoughtfully into the experience, and deliver value for advertisers of all sizes, from small app developers to global brands. Because when advertising is done right, it benefits everyone.

The Data Insights organization helps Apple Ads understand, measure, forecast, optimize, and improve the advertising ecosystem across Apple Services. We partner closely with Product, Engineering, Finance, Sales, and Leadership teams to solve complex business and product challenges using data, experimentation, statistical modeling, and machine learning.

- Product and Marketplace Insights: Define measurement frameworks, design experiments, evaluate product and advertiser outcomes, and identify marketplace opportunities that influence product strategy and decision-making.

- Business Insights: Own key business metrics, identify drivers of business performance, and translate analytical findings into actionable recommendations for leadership. Build scalable analytical frameworks and automation solutions that improve decision-making across the advertising ecosystem.

- Predictive Modeling, Forecasting & Optimization: Develop forecasting, machine learning, and optimization models that improve business performance and operational decision-making. Design robust evaluation frameworks and translate model outputs into scalable business impact.

- Advertiser GTM Research - Quantitative Research & Econometrics: Apply statistical, econometric, optimization, and causal inference techniques to better understand marketplace behavior, advertising effectiveness, and incrementality in support of strategic decision-making.

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