Ads Product Marketing Manager - Measurement, APAC
Netflix · Singapore
Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
At Netflix, the Ads Product Marketing Team specializes in bringing our Ad products, measurement solutions, and buying methods (like Programmatic) to the B2B Advertising marketplace.
Product Marketing plays a key role in developing go-to-market strategies for Ad solutions. You will work collaboratively and cross-functionally with the APAC Ad Sales and Measurement teams, global product marketing and product/commercialization teams, and other key stakeholders to define our product narrative. Our goal is to deliver products that meet (and exceed) the market’s needs and position them in a unique, compelling way that highlights the advantages that only Netflix can deliver.
We are seeking a passionate, curious, and collaborative Ads Product Marketing Manager to join our growing Ads Product Marketing team. Functional expertise on Digital Ads ecosystem and Measurement is critical for this job. Additionally, considering the regional scope of this role, if you have experience managing or working within the Japan and Korea markets, this would be an advantage; proficiency in Japanese or Korean is highly preferred, but not required.
Key Responsibilities
Lead the definition and development of go-to-market efforts across new ad product solutions, specifically in the near term, for new programmatic capabilities and measurement solutions
Work to enhance existing offerings in close partnership with cross-functional stakeholders (ad product, Sales & commercial leaders, Ads Marketing, UX, measurement, policy, etc)
The focus for this role would be on supporting APAC programmatic & measurement efforts in collaboration with APAC and global XFN teams.
Be a trusted partner to the product, measurement, and sales teams, and assist in establishing a feedback loop that encompasses all necessary customer and market inputs to influence product development
Identify and execute marketing needs to support Measurement solutions in the market (e.g. materials, demos, assets, etc) that bring solutions to life in a succinct and exciting way
Work across teams to align on and incorporate solutions messaging across our narratives and marketing events and activations
Collaborate cross-functionally (Comms, Ad Product, Marketing) to ensure a consistent Ads product narrative
Lean into other areas of the business, when needed, specifically across our Measurement products to enable more ways for our advertisers to track and evaluate success, as well as programmatic offerings to enable more ways for advertisers to buy into Netflix ads
What We’re Looking For
7+ years experience in product marketing within the digital advertising and/or B2B Advertising space; specific experience in GTM for Programmatic/Measurement products would be an added advantage
Experience in programmatic and the ad tech ecosystem
Considering the regional scope of this role, if you have experience managing or working within the Japan and Korea markets, this would be an advantage. Additionally, proficiency in Japanese or Korean is highly preferred, but not required
Strong experience in partnering cross-functionally on product strategy, product positioning/narrative, and GTM launches
Proven track record in regional product marketing roles balancing global consistency with local nuances
Excellent communication and storytelling skills, with comfort in understanding research data
Ability to collaborate in an environment that values team culture and inclusiveness
Excel at teamwork and have the ability to execute near-term business priorities while simultaneously building a long-term strategy for ad product marketing
Have a strategic vision that is coupled with strong project management, planning, and organizational skills, including the ability to handle multiple projects simultaneously and to deliver work under tight timelines
High-level understanding of product growth and developing strategic roadmaps
Demonstrated ability to create detailed and actionable Product Briefs
A strong attention to detail and an eye toward using the 80/20 rule to address problems.
Knowledge of the ad-supported streaming space and ad tech ecosystem
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.