Marketing Partnerships Creative Manager - Japan

Netflix · Tokyo

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Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

As we grow & evolve our Partnerships & Ads offerings, we are looking for talented individuals to drive better creative outcomes, as part of the Marketing Partnerships team in Japan.

The role:

We are seeking a Marketing Partnerships Creative Manager (10+ years) who can be a creative thought-leader to our Partner Marketing and Brand Partnership Teams, developing compelling creative strategies to activate bundles or drive acquisition through our tentpole titles, lead creatively excellent, end-to-end creative development, design and creative execution of all partnership campaigns & sales materials. This individual will be responsible for developing our partner campaign positioning and strategy, and will lead the crafting and execution of marketing campaigns that inspire people to share and talk about Netflix and our content, ultimately inspiring sign-ups to watch or drive outcomes for our brand partners. The ideal candidate comes with a deep understanding of how to creatively support an partnership led organization, who can partner with external agencies/vendors, external partners (advertisers) as well as cross-functional teams. 

As a partner-facing strategist, creative and gatekeeper of the Netflix brand, this individual will be responsible for the day-to-day communication with our partners as it relates to creative work. You’ll work closely with the Marketing Partnerships Leads to pitch and shape partner campaigns and programs. You will also work collaboratively with partners and agencies, as well as cross-functionally with internal creative teams to deliver best-in-class creative executions. 

This person should value entrepreneurial work environments and thrive in our ‘freedom and responsibility’ culture with the ability to work autonomously as needed, but collaboratively within a wider cross-functional team. 

Key responsibilities:

• Be a creative leader and director.
  • Setting creative strategy, ensuring business objectives are met and the narrative throughout the campaign reflects the key strategic intent.
  • Managing the end-to-end creation and development of multiple concurrent campaigns. 
  • Manage and partner with agencies to develop highly innovative and effective content-driven solutions that extend our brand and title marketing efforts through partners, beyond advertising.
  • Guarding the attribution, usage and representation of the Netflix brand and owned/licensed titles in partner & ads creative.
• Being a creative thought partner. 
  • Introducing new partners and agencies to the Netflix brand and presenting best-in-class partner creative case studies.
  • Leading creative workshops, presentations, briefings and owning the feedback loop and output with partners and agencies.
  • Uncovering creative opportunities on our titles to develop creative briefs, concepts and presentations to pitch to partners.
• Owning the production and execution of creative output. 
  • Owning and directing design, curation, and delivery of creative assets for partners while working closely with creative & design agencies.
  • Executional oversight and coordination of all creative sales enablement materials (presentations, video, print, talent/legal, social media/content, activations/events, PR, etc.)
  • Manage any bespoke AV productions/shoots.

Qualifications/Experience:

• THE BASICS: 10+ years of track record in brand or consumer marketing at advertising agency, or in-house Creative team. Experience in Entertainment or Ads Marketing Creative is a plus. Extensive experience of creative marketing communications in Japan and understands the impact of cultural relevance in the market.
• STRATEGIC PLANNING: Connector of dots, able to scan through data, behaviours, comms plans, consumer research to find partner insights and content insights and bridge them in the right sweet spot to create the most fertile territory for great ideas to flourish.
• CREATIVE THINKER: A media-agnostic thinker who can ideate for any space and impact the right audience. Knows how to get to great work and brings a fresh perspective to the way people connect with culture, content and brands. 
• CREATIVE LEADER: A selfless creative leader & strong storyteller who can shape and pitch creative concepts. Lead the thought process with the partner and agencies in all aspects of the program - from initial briefing, creative strategy, big idea and production. 
• PROJECT MANAGEMENT: A creative shepherd and problem solver who is able to drive multiple projects from start to finish and turn cool ideas into reality. Knowledge of production with the ability to execute flawlessly. Doesn’t hesitate to get into the details, and does not lose sight of the broader strategic intent.
• CLEAR & CONCISE COMMUNICATOR: We are looking for a fluent English & Japanese speaker with excellent communication skills, who is comfortable collaborating with multiple internal cross-functional teams and confident in influencing external senior stakeholders. Knowledge of other Asian languages is a plus. 

Personality Attributes:

• Curious and creatively-minded in every way.
• Entrepreneurial and selfless collaborator who is selfless and goes beyond roles and titles to get great work done.
• Able to give and receive feedback positively, and see the value of different perspectives.
• Able to think and act with agility. 
• Capable of being impactful without the support of a large team of direct reports.
• Demonstrates strong judgment in the face of ambiguity.
• Flexible and adaptive to evolve the role based on our business needs.
• A natural and deep affection for movies and television and the role of entertainment in today’s media landscape.
• A desire to thrive in our unique culture. 

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

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