Manager, US Card Acquisition

Marriott International · Bethesda

JOB SUMMARY

The Manager, US Card Acquisitions, is a member of the U.S. Co-brand Card Acquisitions team and plays a key role in driving growth across the Marriott Bonvoy® American Express® Card portfolio. This position supports the development, execution, optimization, and measurement of acquisition marketing initiatives across Marriott-owned, partner, and paid channels.

The role will work closely with senior team members, bank partners, agencies, and internal stakeholders to execute integrated marketing campaigns that drive card acquisitions and support broader portfolio growth objectives. The ideal candidate is a results-oriented marketer with great attention to detail and strong project management, analytical, and cross-functional collaboration skills who can successfully operate in a highly regulated marketing environment.

CANDIDATE PROFILE

Education and Experience

Required

4-year degree from an accredited university in Business Administration, Marketing, Hospitality Management, or related major
3+ years of relevant professional experience demonstrating progressive career growth and a track record of strong performance
Experience managing and executing cross-functional marketing, technology, or business initiatives in a large, matrixed organization
Experience supporting integrated marketing campaigns across multiple channels
Strong analytical skills with the ability to translate performance data into actionable recommendations
Experience with project management, communication, and stakeholder management

Preferred

Master's degree in Business, Marketing, Hospitality Management, or related field
Experience in co-brand, loyalty, credit card, payments, financial services, travel, or other highly regulated marketing environments
Experience managing acquisition marketing campaigns across digital channels
Experience working with external agencies and strategic partners
Experience developing campaign briefs and managing creative development processes
Experience with testing, optimization, and performance-based marketing strategies
Experience using Workfront or similar project management platforms

CORE WORK ACTIVITIES

Acquisition Marketing Execution

Support acquisition marketing efforts for the Marriott Bonvoy® American Express® Card portfolio across Marriott-owned, partner, and paid channels, including Marriott.com, mobile, email, paid media, and on-property marketing.
Develop marketing briefs and partner with agencies and internal teams to execute campaigns accurately and on schedule.
Manage day-to-day campaign execution, quality assurance, reporting, and issue resolution.
Monitor campaign performance and provide recommendations to improve marketing effectiveness and business results.
Support new product launches, offer updates, and other strategic marketing initiatives.

Performance Analysis & Optimization

Compile, analyze, and interpret campaign performance data and customer insights to identify growth opportunities.
Develop test plans and support optimization efforts across acquisition channels.
Evaluate campaign, channel, and audience performance to inform future marketing strategies.
Translate business and customer insights into actionable recommendations.
Monitor competitor activity, industry trends, and evolving customer behavior to identify opportunities and risks.

Partner & Stakeholder Management

Build and maintain strong relationships with bank partners, agencies, and cross-functional Marriott stakeholders.
Coordinate with Legal, Privacy, Compliance, Brand, Loyalty, Digital, and Operations teams to ensure successful campaign delivery.
Support alignment across stakeholders to drive execution of acquisition marketing initiatives and business priorities.
Partner with agencies and vendors to manage project execution, invoicing, licensing, and ongoing performance management.

On-Property Acquisition Marketing

Support execution of Marriott's on-property co-brand acquisition strategy.
Identify opportunities to integrate card marketing throughout the guest journey.
Coordinate development and distribution of acquisition marketing collateral with agencies, bank partners, and internal stakeholders.
Monitor and analyze on-property performance to identify opportunities for optimization and growth.
Support testing and personalization initiatives designed to improve acquisition performance.

Innovation & Channel Development

Evaluate emerging marketing channels, technologies, and acquisition opportunities.
Support implementation of new capabilities that enhance the customer acquisition journey.
Provide recommendations on innovative approaches to improve acquisition performance and customer engagement.

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates.  We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.

All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others. Click here to learn more.

Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.

Washington Applicants Only: Employees will accrue paid sick leave, 0.077 PTO balance for every hour worked and be eligible to receive a minimum of 9 holidays annually.

Marriott Headquarters (HQ) supports a hybrid work environment that helps associates Be Connected. HQ based roles are generally hybrid and require regular in-office presence at the assigned location, including for candidates who live within commuting distance of HQ for a role listed as remote. Remote roles will be clearly identified in the job posting.

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