Payments Product Marketing Manager, Vice President

JPMorgan Chase · New York City

Apply on the company website

Shape the future of how customers pay, get paid, and move money — securely, seamlessly, and with confidence. As a Payments Product Marketing Manager, you'll translate customer and market insights into clear positioning and go-to-market strategies, driving adoption, educating customers on the right use cases, and bringing new capabilities to market in close partnership with the Product team.

As a Vice President, Payments Product Marketing Manager at JPMorganChase within Consumer & Community Banking, you will own the go-to-market strategy and execution for payment products — turning customer insights and performance data into compelling positioning, campaigns, and enablement that drive adoption and ongoing engagement. You will partner closely with Product, Analytics, and cross-functional Marketing teams to bring customer-led solutions to market at scale. This work matters because it helps customers choose, use, and benefit from the right payment solutions — improving how they pay and get paid while accelerating product growth across one of the world's leading financial institutions.

Job responsibilities

• Own the payments customer journey and drive key performance indicators aligned to business goals across customer segments
• Define product marketing strategy, target customer definition, and jobs to be done — translating consumer insights into actionable marketing opportunities
• Lead go-to-market strategy and execution for new and existing products and features, shaping positioning, messaging narrative, and end-to-end launch plans
• Orchestrate channel strategies across owned, paid, and earned channels; set budgets and establish success metrics
• Drive cross-functional teams to deliver integrated marketing across the full customer journey — from awareness and consideration through engagement and retention
• Partner with Product, Research, Analytics, and Field teams to scope and deliver experience improvements that resonate with customers
• Track performance and engagement with payment solutions; communicate progress and insights to leadership and partner teams through data-backed storytelling
• Conduct competitive and market analyses to sharpen differentiation and inform positioning strategy
• Act as a change agent, driving product and marketing transformation and innovation across the organization

Required qualifications, capabilities, and skills

• Formal training or certification on Product Marketing concepts and 7+ years applied experience
• 7+ years of progressive marketing experience in financial services, with a proven track record of developing data-driven strategies and leading high-impact campaigns that deliver measurable results
• Compelling storyteller who clearly communicates strategy, decisions, and measurable results to both team members and executive stakeholders
• Demonstrated ability to push boundaries and drive innovation while maintaining focus on the broader business impact
• Strong analytical and strategic thinking skills, with the ability to translate data into actionable insights and quantifiable business results
• Proven ability to build strong cross-functional relationships and lead through collaboration in a highly matrixed organization
• Rigorous attention to detail with a passion for testing, learning, and taking calculated risks

Preferred qualifications, capabilities, and skills

• Bachelor's degree in Marketing, Advertising, Communications, Digital/Technology, or Business
• Experience crafting compelling narratives through both verbal and written communication across diverse audiences
• Ability to think holistically and manage multiple initiatives simultaneously within tight deadlines
• Skilled at working in a continuously evolving environment with shifting priorities
• Proficiency in Microsoft Excel and PowerPoint for performance reporting and executive presentations

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. 

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.  We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. 

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

More jobs at JPMorgan Chase · Marketing & Comms jobs in New York