Reginal Marketing Manager- Power

NXP Semiconductors · Shanghai JingAn

Responsibilities

Regional marketing of Power solutions in Greater China, with primary focus on AI Data Center (AIDC) applications and other emerging power applications. Develop and execute regional marketing strategy and business plans to drive revenue growth, demand creation and Design-In/Design-Win.
Build strong understanding of AIDC power-system architecture and its evolution; identify semiconductor opportunities across power conversion, power management, sensing, control, BMS/BBU and connectivity.
Proactively engage with key customers and ecosystem partners, including CSPs, power-system integrators, SST/power shelf/PSU suppliers, BBU/BMS suppliers and ODM/OEM partners, to identify and win new business opportunities.
Work closely with Product Lines, Sales and Application Engineering to develop competitive system solutions and value propositions for target AIDC applications. Drive new business creation: evaluate emerging market opportunities, build business cases and convert application trends and customer requirements into actionable opportunities.
Support Product Lines on new product definition and portfolio roadmap by providing Greater China market intelligence, competitive analysis and customer requirements. Develop and execute product/application Go-To-Market plans, develop strategic ecosystem partnerships, and support regional business planning, opportunity pipeline management and forecasting.

Requirements

Bachelor’s degree required; Master’s or MBA preferred.
Work experience 5+ years in Marketing, Business Development, Product Management, FAE/CAS or Sales.
Strong influencing skills with technical and management stakeholders.
Experience working with international, cross-functional teams. Results-driven, autonomous, able to navigate ambiguity and drive early-stage engagements.
Business fluency in English; regional language skills highly valuable. Availability for frequent customer travel.

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