Media TAAG Analyst
Publicis Groupe · San Jose
Company descriptionPublicis Global Delivery (PGD) is Publicis Groupe’s globally connected capability platform, bringing together talent, technology, and operations to deliver innovative solutions for some of the world’s leading brands.
Our teams work across Media, Data, Technology, Creative and Production, collaborating with colleagues around the world to drive innovation and create meaningful business impact.
At PGD, we believe in continuous learning, professional growth, collaboration, and wellbeing. Join us and discover opportunities to develop your skills while contributing to the future of digital media.
We Move People, and People Move Us.
Overview
We're looking for a Media TAAG Analyst to join our growing team!
In this role, you'll support the execution and monitoring of digital advertising campaigns, working with Ad Serving platforms such as Google Campaign Manager 360 (CM360), Innovid, and Flashtalking.
You'll collaborate with agency partners and internal teams to ensure campaigns are accurately implemented, properly tracked, and delivered according to client requirements. This is an excellent opportunity for someone interested in digital advertising, campaign operations, and data-driven insights who wants to build their expertise in a global media environment.
Responsibilities
Campaign Trafficking & Setup: Set up and traffic digital advertising campaigns across ad serving platforms, ensuring all campaign components follow client requirements and agency guidelines.
Campaign Monitoring & Quality Assurance: Conduct post-launch QA checks and monitor campaign delivery to ensure ads are running as expected and targeting objectives are met.
Reporting & Data Analysis: Generate and review campaign reports, analyze audience data, identify relevant insights, and share findings with strategy, planning, and account teams.
Troubleshooting & Optimization Support: Identify delivery issues, tracking discrepancies, and campaign setup errors. Troubleshoot problems related to creatives, HTML tags, and publisher implementations, escalating to third-party vendors when necessary.
Audience & Tracking Support: Help teams execute audience strategies and support data activation across relevant platforms, including DMPs, CDPs, and DSPs, as applicable to campaign requirements.
Stakeholder Collaboration: Work closely with agency partners, internal teams, and account stakeholders to communicate campaign updates, address requests, and escalate issues promptly.
Client Service & Consultation: Support account teams by providing guidance on campaign setup, tracking requirements, and best practices to ensure successful campaign execution.
Process Improvement: Proactively identify opportunities to improve reporting accuracy, campaign performance monitoring, and operational workflows.
Qualifications
Required Qualifications
- Bachelor's degree in Media, Advertising, Communications, Business, Engineering, Commerce, Arts, or a related field.
- B2+ English proficiency, with the ability to communicate effectively in a professional environment.
+1 year of experience in Digital Marketing, Ad Operations, Campaign Trafficking, or a related field.
Hands-on experience with ad serving platforms such as Google Campaign Manager 360 (CM360), Innovid, or Flashtalking.
Experience with data management and reporting.
Intermediate Microsoft Excel skills.
Strong analytical and numerical skills, with attention to detail.
Effective communication and teamwork skills.
A proactive, solutions-oriented mindset and the ability to identify and resolve issues efficiently.
Nice to Have
Basic knowledge of taxonomy, event tagging, Floodlight activities, and audience targeting.
Familiarity with reporting and data visualization tools such as Datorama, Looker Studio (formerly Data Studio), Tableau, or Power BI.
Exposure to digital campaign tracking, pixels, conversion measurement, and campaign performance analysis.
Additional information
Ready to Grow with Us?
If you're passionate about digital media, enjoy working with data and technology, and want to develop your expertise in advertising operations while collaborating with global teams, we'd love to hear from you!
Join Publicis Global Delivery and take the next step in your career.
Campaign Trafficking & Setup: Set up and traffic digital advertising campaigns across ad serving platforms, ensuring all campaign components follow client requirements and agency guidelines.
Campaign Monitoring & Quality Assurance: Conduct post-launch QA checks and monitor campaign delivery to ensure ads are running as expected and targeting objectives are met.
Reporting & Data Analysis: Generate and review campaign reports, analyze audience data, identify relevant insights, and share findings with strategy, planning, and account teams.
Troubleshooting & Optimization Support: Identify delivery issues, tracking discrepancies, and campaign setup errors. Troubleshoot problems related to creatives, HTML tags, and publisher implementations, escalating to third-party vendors when necessary.
Audience & Tracking Support: Help teams execute audience strategies and support data activation across relevant platforms, including DMPs, CDPs, and DSPs, as applicable to campaign requirements.
Stakeholder Collaboration: Work closely with agency partners, internal teams, and account stakeholders to communicate campaign updates, address requests, and escalate issues promptly.
Client Service & Consultation: Support account teams by providing guidance on campaign setup, tracking requirements, and best practices to ensure successful campaign execution.
Process Improvement: Proactively identify opportunities to improve reporting accuracy, campaign performance monitoring, and operational workflows.
Required Qualifications
- Bachelor's degree in Media, Advertising, Communications, Business, Engineering, Commerce, Arts, or a related field.
- B2+ English proficiency, with the ability to communicate effectively in a professional environment.
+1 year of experience in Digital Marketing, Ad Operations, Campaign Trafficking, or a related field.
Hands-on experience with ad serving platforms such as Google Campaign Manager 360 (CM360), Innovid, or Flashtalking.
Experience with data management and reporting.
Intermediate Microsoft Excel skills.
Strong analytical and numerical skills, with attention to detail.
Effective communication and teamwork skills.
A proactive, solutions-oriented mindset and the ability to identify and resolve issues efficiently.
Nice to Have
Basic knowledge of taxonomy, event tagging, Floodlight activities, and audience targeting.
Familiarity with reporting and data visualization tools such as Datorama, Looker Studio (formerly Data Studio), Tableau, or Power BI.
Exposure to digital campaign tracking, pixels, conversion measurement, and campaign performance analysis.