Manager Marketing Tech, CX and AI - Mumbai

Abbott Laboratories · Mumbai

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The Marketing Technology, AI and CX Manager will lead the development and optimization of the marketing technology ecosystem to enable personalized, data-driven consumer experiences across paid, owned and earned channels. The role bridges Media, CX, CRM, analytics, AI and digital capabilities to drive growth and customer engagement.

Key Responsibilities

MarTech Strategy & Platform Management

• Develop and execute the MarTech roadmap aligned with media, CRM and CX objectives.
• Evaluate and implement emerging marketing technologies, AI solutions, and automation tools.
• Partner with IT, Data, and Product teams to ensure platform integration and scalability.

AI Planning & Insights

• Leverage AI to automate reporting, analysis, and opportunity identification.
• Build automated dashboards and real-time insight generation frameworks.
• Drive predictive analytics and next-best action recommendations.

Customer Data & Audience Management

• Support CDP, CRM and audience management capabilities.
• Enable audience segmentation and personalization at scale.

Campaign Automation & Journey Orchestration

• Design and optimize omnichannel customer journeys.
• Drive lifecycle marketing programs across email, push, SMS, WhatsApp, web and app channels.

Digital Ad Intelligence & Competitive Benchmarking

• Monitor competitor activity across search, social, programmatic and video channels.
• Develop benchmarking frameworks for share of voice, digital presence and campaign effectiveness.
• Translate intelligence into actionable media and CX recommendations.

Media, Personalization & Activation

• Enable audience-first media activation through advanced data and technology capabilities.
• Drive omnichannel personalization by connecting media, CRM and CX activations.

GEO (Generative Engine Optimization) / AI-SEO

• Develop strategies to improve brand visibility across AI-powered search and answer engines.
• Drive optimization for ChatGPT, Copilot, Gemini, Perplexity and other AI search experiences.
• Identify opportunities to drive incremental traffic and engagement through GEO initiatives.

Measurement, Governance & Compliance

• Develop KPI frameworks and performance dashboards.
• Ensure data privacy compliance, governance and vendor management.

Measurement, Governance & Compliance

• Develop KPI frameworks and performance dashboards.
• Ensure data privacy compliance, governance and vendor management.

Preferred Qualifications.

• 6–10 years of experience in MarTech, CRM, Digital Marketing, CX or Analytics.
• Experience with Salesforce Marketing Cloud, Adobe Experience Platform, GA4 and similar platforms.
• Knowledge of AI-powered marketing tools, GEO/AI-SEO, competitive intelligence platforms and predictive analytics.

Key Competencies

• Customer-centric mindset
• Strategic thinking
• Marketing technology expertise
• AI and data-driven decision making
• Cross-functional collaboration
• Stakeholder management

Success Measures

• Increased automation of reporting and insight generation
• Improved customer engagement and journey performance
• Incremental traffic from AI-powered search ecosystems
• Enhanced competitive intelligence and media ROI
• Successful adoption of AI-enabled marketing capabilities

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