Manager - Trade Promotion Management

PepsiCo · Hyderabad

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This position will be part of the North America Beverage organization. This position contributes to the success of the Pepsi Beverages Company by supporting the sales customer team. The Sr. TPM Analyst will work with members of a National & Division customer team to achieve sales growth and profit objectives (Volume, Net Revenue, Profit – both for PepsiCo and the Customer). This will be achieved through building effective relationships with the customer team and working with TPM analysts to update Trade Promotion Management (TPM) sales system. In addition, the role will be working with Senior business stakeholders to support business planning. 

Functional Responsibilities

• Act as the point of contact for all Retail team related communication and performance management on behalf of the TPM CoE
• Act as the voice of the team within the organization and with stakeholders
• Becoming aware of business trends, economic conditions, customer developments, competitive activities, historical category learnings etc. to make forecast recommendations and highlight potential issues within the current Customer build
• Having the responsibility for ensuring the forecast is accurate and reflects the latest thinking on in-market execution and underlying performance trends
• Establish and Nurture relationships with stakeholders to facilitate business value for PBNA
• Work across multiple functions to aid in collecting insights for action-oriented cause of change analysis
• Ability to focus against speed of execution and quality of service delivery rather than achievement of SLAs
• Implement continued improvements and simplifications of processes, standardization of reporting and optimal use of technology. Work with cross-functional teams to drive efficiency
• Thorough understanding of accounts and accounts specific nuances
• Be proactive in identifying the root cause of the issue and work towards eliminating them internally
• Quick Thinking to provide creatve solutions that address stakeholders needs and concerns
• Manage stakeholder expectations in terms of deliverables through verbal and written interactions
• Manage account health and identify opportunities to improve processes
• Collaborate with stakeholders on daily operations
• Ensuring accuracy of TPM planning models and communicating changes to internal team

• 7-9 years of experience in Sales/Sales Management  
• Bachelor’s in commerce/business administration/marketing or Finance, Master’s degree is a plus
• Prior Fast Moving Consumer Goods (FMCG) company experience required
• Analytical Skills: Ability to understand and translate delivery performance, identify opportunity & risks, and adjust develop and implement detailed accurate forecasts for demand/supply team
• Communication: Strong communication skills and collaboration skills
• Time Management/Organization: Solid capability to manage and prioritize schedule
• Support Systems Literacy: Computer literacy, Excel, Power Point, Word, ERT, Business Objects & SAP/ERP, willingness and ability to learn/quickly adapt to other internal support PepsiCo software systems
• Communication Skills: Communication across all formats (meetings, presentation, conference, planning session, weekly calls, direct communication with field, etc.)
• Strong Change Management Skills: Follow Up, Follow Through, Accountability, Sense of Urgency and superior customer service
• Ability to provide new ways of approaching situations and developing new efficient solutions
• Independent & motivated individual; ability to receive direction and convert into an action plan with coaching and feedback
• Develops strong relationships/partnership for overall success of the team & customer
• Requires a high level of analytical, critical thinking, and problem-solving skills as well as great attention to detail

Functional Responsibilities

• Act as the point of contact for all Retail team related communication and performance management on behalf of the TPM CoE
• Act as the voice of the team within the organization and with stakeholders
• Becoming aware of business trends, economic conditions, customer developments, competitive activities, historical category learnings etc. to make forecast recommendations and highlight potential issues within the current Customer build
• Having the responsibility for ensuring the forecast is accurate and reflects the latest thinking on in-market execution and underlying performance trends
• Establish and Nurture relationships with stakeholders to facilitate business value for PBNA
• Work across multiple functions to aid in collecting insights for action-oriented cause of change analysis
• Ability to focus against speed of execution and quality of service delivery rather than achievement of SLAs
• Implement continued improvements and simplifications of processes, standardization of reporting and optimal use of technology. Work with cross-functional teams to drive efficiency
• Thorough understanding of accounts and accounts specific nuances
• Be proactive in identifying the root cause of the issue and work towards eliminating them internally
• Quick Thinking to provide creatve solutions that address stakeholders needs and concerns
• Manage stakeholder expectations in terms of deliverables through verbal and written interactions
• Manage account health and identify opportunities to improve processes
• Collaborate with stakeholders on daily operations
• Ensuring accuracy of TPM planning models and communicating changes to internal team

• 7-9 years of experience in Sales/Sales Management  
• Bachelor’s in commerce/business administration/marketing or Finance, Master’s degree is a plus
• Prior Fast Moving Consumer Goods (FMCG) company experience required
• Analytical Skills: Ability to understand and translate delivery performance, identify opportunity & risks, and adjust develop and implement detailed accurate forecasts for demand/supply team
• Communication: Strong communication skills and collaboration skills
• Time Management/Organization: Solid capability to manage and prioritize schedule
• Support Systems Literacy: Computer literacy, Excel, Power Point, Word, ERT, Business Objects & SAP/ERP, willingness and ability to learn/quickly adapt to other internal support PepsiCo software systems
• Communication Skills: Communication across all formats (meetings, presentation, conference, planning session, weekly calls, direct communication with field, etc.)
• Strong Change Management Skills: Follow Up, Follow Through, Accountability, Sense of Urgency and superior customer service
• Ability to provide new ways of approaching situations and developing new efficient solutions
• Independent & motivated individual; ability to receive direction and convert into an action plan with coaching and feedback
• Develops strong relationships/partnership for overall success of the team & customer
• Requires a high level of analytical, critical thinking, and problem-solving skills as well as great attention to detail

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