Director, Product Management - ASP
Copart · San Francisco · $230,000–$290,000 (stated in the posting)
Copart, Inc. a technology leader and the premier online vehicle auction platform globally, with over 200 facilities located across the world, Copart links vehicle sellers to more than 750,000 buyers in over 190 countries. We believe in providing an unmatched experience, every day and everywhere, driven by our people, processes, and technology.
Director, Product Management - ASP
Location: San Francisco, CA (in office)
Reports to: Chief Innovation Officer
Classification: Full-Time
Travel: To operating locations, Dallas headquarters, and customers as needed
About Copart
Copart is a global leader in online vehicle auctions and automotive remarketing services. We serve Members across multiple countries through a culture built on integrity, ownership, innovation, operational excellence, and results.
The Opportunity
The Director of Product Management, Average Selling Price will own the product vision, strategy, and roadmap for capabilities that increase marketplace value and optimize vehicle selling outcomes. This leader will focus on creating products and experiences that increase buyer engagement, strengthen competition for inventory, improve vehicle discovery and merchandising, and enable sellers and internal teams to make more informed decisions throughout the auction lifecycle.
This individual will work closely with Engineering, Data, Operations, Sales, Marketing, and other business teams to identify opportunities that improve Average Selling Price while balancing Member experience, seller outcomes, and long-term marketplace health.
What You Will Do
Set the Product Strategy and Marketplace Value
- Define the vision, strategy, and roadmap for products that improve Average Selling Price and marketplace value.
- Use auction performance, buyer behavior, demand, and seller outcomes to identify high-impact opportunities.
- Prioritize investments based on customer value, revenue potential, marketplace impact, effort, risk, and strategic alignment.
Own the Buyer Engagement and Auction Experience
- Improve vehicle discovery, recommendations, merchandising, bidding, and purchase experiences to increase buyer participation.
- Use behavioral insights to understand buyer intent and deliver more relevant marketplace experiences.
- Partner with Data, Analytics, and Engineering to strengthen insights into demand, pricing, and marketplace performance.
- Create tools and insights that support product, operational, and commercial decisions.
- Balance conversion and engagement goals with positive Member experiences and long-term marketplace health.
Deliver and Optimize Products
- Lead products from discovery and requirements through launch, measurement, and continuous improvement.
- Turn marketplace opportunities business needs into clear requirements, acceptance criteria, prioritized backlogs, and release plans.
- Manage dependencies and delivery risks while ensuring solutions are scalable, secure, reliable, accessible, and supportable.
- Use structured experiments and qualitative and quantitative evidence to evaluate performance and guide roadmap decisions.
- Define KPIs and measurement frameworks for ASP-related initiatives.
Lead Across the Organization
- Align Product, Technology, Data, Operations, Sales, Marketing, Finance, and business leaders around ASP priorities and outcomes.
- Communicate marketplace dynamics, trade-offs, recommendations, and decisions to technical and non-technical audiences.
- Lead, coach, and develop Product Managers, establishing clear ownership, decision rights, quality standards, and accountability.
- Communicate performance, decisions, risks, recommendations, and learnings clearly to senior leadership.
What You Bring
- 8+ years of progressive product management experience, including experience leading complex digital or data-driven products.
- Experience delivering products that influence marketplace, e-commerce, pricing, revenue, conversion, or customer engagement outcomes.
- Demonstrated ability to turn ambiguous customer problems into clear strategies, roadmaps, requirements, and measurable outcomes.
- Strong command of product analytics, KPIs, experimentation, prioritization, and data-informed decision-making.
- Experience partnering closely with Engineering, Design, Data, Analytics, Operations, and other business stakeholders.
- Clear, influential communication and sound judgment with senior technical and business leaders.
- Ability to work from Copart’s San Francisco office and travel to operating locations, Dallas headquarters, and customers as needed.
How Success Will Be Measured
- A clear ASP product strategy, roadmap, operating rhythm, and measurable product outcomes are established.
- Disciplined experimentation, transparent reporting, and data-informed road-mapping become standard practices.
- Priority capabilities are delivered with quality, reliability, and execution discipline.
- Strong alignment and accountability are established across Product, Technology, Data, Operations, and business leadership.
- The ASP product team develops stronger capability, clear ownership, and future leadership depth.
Pay $230,000 - $290,000 annually
At Copart, we are focused on harnessing the power of diversity, inclusion, and collaboration. By embracing diverse perspectives, we open doors to innovation and unleash the full potential of our team. We are dedicated to fostering a workplace where everyone feels appreciated, included, and inspired to grow and contribute meaningfully.
E-Verify Program Participant: Copart participates in the Department of Homeland Security U.S. Citizenship and Immigration Services' E-Verify program (For U.S. applicants and employees only). Please click below to learn more about the E-Verify program: