Director, Product Management - Member Experience
Copart · San Francisco · $230,000–$290,000 (stated in the posting)
Copart, Inc. a technology leader and the premier online vehicle auction platform globally, with over 200 facilities located across the world, Copart links vehicle sellers to more than 750,000 buyers in over 190 countries. We believe in providing an unmatched experience, every day and everywhere, driven by our people, processes, and technology.
Director, Product Management - Member Experience
Location: San Francisco, CA (in office)
Reports to: Chief Innovation Officer
Classification: Full-Time
Travel: To operating locations, Dallas headquarters, and customers as needed
About Copart
Copart is a global leader in online vehicle auctions and automotive remarketing services. We serve Members across multiple countries through a culture built on integrity, ownership, innovation, operational excellence, and results.
The Opportunity
The Director of Product Management, Member Experience is responsible for defining and executing the vision, strategy, and roadmap for the end-to-end Member journey across Copart's digital ecosystem. This leader will drive initiatives that improve Member acquisition, engagement, satisfaction, retention, and lifetime value.
The role combines customer-centric thinking, business acumen, data-driven decision making, and strong cross-functional leadership. This leader will work closely with Product, Engineering, Operations, Marketing, Customer Service, and executive leadership to create seamless, scalable experiences that help Members efficiently discover, buy, sell, and manage vehicles across Copart platforms.
What You Will Do
Set the Product Strategy
- Define and communicate the product vision, strategy, multi-year roadmap, and measurable outcomes for Member-facing products.
- Build a deep understanding of Member behavior, pain points, and purchasing journeys through research, analytics, experimentation, and direct feedback.
- Prioritize initiatives that advance acquisition, engagement, retention, satisfaction, and business outcomes.
Own the Member Experience
- Lead products from discovery through launch and continuous improvement.
- Partner across Engineering, UX, Data, Operations, Marketing, Legal, and Customer Support to deliver scalable solutions.
- Turn business and Member needs into clear requirements while managing priorities, dependencies, risks, and trade-offs.
Deliver and Optimize Products
- Lead products from discovery and requirements through development, launch, measurement, and continuous improvement.
- Translate Member and business needs into clear requirements, acceptance criteria, prioritized backlogs, and release plans.
- Manage cross-functional dependencies and balance long-term platform improvements with near-term Member experience gains.
- Ensure solutions are scalable, reliable, secure, accessible, and supportable.
- Define KPIs, dashboards, and reporting for Member engagement, experience, and product performance.
Lead Across the Organization
- Align Product, Technology, Operations, Customer Service, Marketing, Finance, and executive stakeholders around shared outcomes.
- Champion the Member perspective in planning, prioritization, and delivery.
- Communicate performance, decisions, risks, recommendations, and learnings clearly to senior leadership.
- Lead, coach, and develop Product Managers, establishing clear ownership, decision rights, quality standards, and accountability.
What You Bring
- 8+ years of progressive product management experience, including leadership of complex, customer-facing digital products.
- Experience developing and delivering customer–facing digital products, discovery, recommendations, personalization, marketplace, e-commerce, or similar data-intensive products.
- Working knowledge of search relevance, ranking, information retrieval, recommendations, personalization, or machine-learning-driven products.
- Demonstrated ability to turn ambiguous customer problems into clear strategies, roadmaps, requirements, and measurable outcomes.
- Strong command of product analytics, KPIs, experimentation, prioritization, and data-informed decision-making.
- Experience partnering closely with Engineering, Design, Data, Analytics, Operations, and other business stakeholders.
- Clear, influential communication and sound judgment with senior technical and business leaders.
- Ability to work from Copart’s San Francisco office and travel to operating locations, Dallas headquarters, and customers as needed.
How Success Will Be Measured
- A clear Member Experience strategy, roadmap, operating rhythm, and measurable product outcomes are established.
- Improve key Member satisfaction and engagement metrics.
- Disciplined experimentation, transparent reporting, and data-informed road-mapping become standard practices.
- Priority capabilities are delivered with quality, reliability, and execution discipline.
- Strong alignment and accountability are established across Product, Technology, Data, Operations, and business leadership.
- The Member Experience product team develops stronger capability, clear ownership, and future leadership depth.
Pay $230,000 - $290,000 annually
At Copart, we are focused on harnessing the power of diversity, inclusion, and collaboration. By embracing diverse perspectives, we open doors to innovation and unleash the full potential of our team. We are dedicated to fostering a workplace where everyone feels appreciated, included, and inspired to grow and contribute meaningfully.
E-Verify Program Participant: Copart participates in the Department of Homeland Security U.S. Citizenship and Immigration Services' E-Verify program (For U.S. applicants and employees only). Please click below to learn more about the E-Verify program: