Engagement Manager
EXL · New York City
Company: EXLService.com, LLC
Location: New York, NY
Position Title: Engagement Manager
Drive product growth & analytics initiatives for digital lending products by analyzing customer behavior, marketing campaign performance. Design and launch new digital marketing and product engagement programs across web, mobile application. Develop data-driven experimentation frameworks and conduct A/B testing to evaluate marketing campaigns, product features, landing pages, and customer communication strategies to optimize conversion rates and revenue performance.