Manager, Commercial Marketing, AMER Luxury & Lifestyle
IHG · Mexico
Essential Duties and Responsibilities – (Key Activities)
- Develop, communicate and implement the annual Luxury & Lifestyle commercial marketing plan for the Americas, aligned with portfolio priorities, hotel needs and the broader marketing strategy. Establish scalable processes and delivery systems that improve campaign execution and performance over time.
- Lead the strategy and execution of integrated marketing campaigns across owned, earned, paid and partner channels, including pulse and always-on marketing, Food & Beverage initiatives, content-led marketing and lifecycle integration.
- Monitor progress against agreed performance and financial objectives, formally report results at defined intervals and translate insights into recommendations. Manage paid media and program expenditures, conduct monthly budget audits and reconcile allocations to improve cost effectiveness and business impact.
- Partner across Commercial Marketing, Commercial Business, Luxury & Lifestyle, Food & Beverage, Paid Media, Omni-Channel Marketing, Content Operations, Creative Services, Integrated Brand Marketing, Internal Communications, Marketing Effectiveness and Analytics to enable timely, coordinated execution.
- Initiate and manage marketing programs from strategic planning and creative briefing through implementation, measurement and optimization. Apply appropriate brand nuance, monitor competitive activity and recommend opportunities that strengthen commercial performance, guest engagement and market relevance.
REQUIRED QUALIFICATIONS
Education –
Bachelor's or Master's Degree in Marketing, Business, or a relevant field of work, or an equivalent combination of education and work-related experience.
Experience –
8+ years of progressive experience in marketing, advertising and/or the hotel industry, including experience related to commercial, sales or brand marketing and demonstrated proficiency across multiple marketing disciplines and processes.
Technical Skills and Knowledge –
- Demonstrated experience managing integrated campaigns, communications plans, go-to-market strategies and marketing tools from planning through execution, measurement and optimization.
Experience developing test-and-learn plans and executing across owned, earned, paid and partner channels, with familiarity in direct marketing, campaign management and analytics techniques.
Ability to translate customer, campaign and commercial performance data into actionable insights, recommendations and clear creative briefs.
Strong paid media and digital marketing fluency, including an understanding of audience targeting, channel roles, media performance, measurement and optimization.
Demonstrated ability to guide creative processes and develop compelling messaging and concepts within an integrated, agile and cross-functional environment.
Experience identifying marketing opportunities across hotel segments, including leisure, corporate negotiated and Food & Beverage, and translating observations into practical business applications.
- Strong project management, organization and time-management skills, with exceptional attention to detail and the ability to manage multiple priorities and complex systems.
Excellent written, verbal and presentation skills, including the ability to influence stakeholders, communicate with senior leaders and present data-driven recommendations persuasively.
Strong interpersonal and problem-solving skills, a collaborative approach and an understanding of how to manage relationships with internal teams, hotels, owners and external partners.
Proficiency in reading, writing and speaking English required.
ACCOUNTABILITY
Number of employees supervised: 0 direct / 0 indirect
Annual operating and/or payroll budget(s): $500k - $20m
Decision making responsibilities (Key Decision Rights):
Independently directs the strategy and implementation of commercial marketing efforts that drive portfolio performance, guest engagement and cross-functional support for Luxury & Lifestyle priorities in the Americas.
Recommends marketing initiatives, investments and optimizations to the Sr. Manager and/or Head of Commercial for approval.
CONTACTS (Key Relationships)
Internal Key Relationships –
Commercial Marketing Partners and Commercial Business Partners: align priorities, identify hotel and portfolio needs, coordinate action plans and share initiative performance.
Luxury & Lifestyle Commercial and Food & Beverage Leadership: define business priorities and develop marketing programs that support portfolio, segment and outlet performance.
Marketing Shared Services, including Paid Media, Omni-Channel Marketing, Content Operations, Internal Communications and Marketing Effectiveness: plan and execute campaigns, assets, channel activation and reporting.
Integrated Brand Marketing, Creative Services and Masterbrand Strategy and Awareness teams: ensure creative, messaging, social activity and brand expression align with strategy and brand standards.
Marketing Analytics and Advanced Analytics: develop measurement approaches, interpret performance and translate findings into actionable recommendations.
Field Marketing Services and regional counterparts: coordinate activation, package information for hotels and share regional and global best practices.
Finance, Procurement, Legal and other enabling functions: manage budgets, vendors, contracts, compliance and operational requirements as needed.
External Key Relationships –
Hotels, owners and franchisees: communicate relevant marketing plans and results, gather feedback and support activation against identified commercial needs.
Media, content and channel partners: develop integrated plans and placements that extend reach, engagement, discoverability and commercial impact.
Vendors and suppliers: contract and direct services required to deliver programs, resolving performance or execution issues as needed.
Creative, media and other external agencies: provide strategic direction, review deliverables and use specialist expertise to execute marketing initiatives.
PHYSICAL REQUIREMENTS
Majority of work is performed in a normal office environment(4 days in office, 1 day remote).
Travel required as needed to support business objectives, up to approximately 10% in a corporate setting.
The statements in this job description are intended to represent the key duties, essential nature and level of work being performed. They are not intended to be all responsibilities or qualifications of the job.
At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey? Drive commercial performance for the Luxury & Lifestyle portfolio in the Americas through dedicated, data-informed marketing campaigns. Lead planning and execution across owned, earned, paid and partner channels, including pulse and always-on activity, Food & Beverage demand generation, content-led marketing that supports search and AI visibility, and integration into lifecycle marketing. Ensure initiatives support IHG objectives, reflect brand nuance and can be effectively activated across the region. Maintain a regular cadence of initiative and results sharing with Commercial Business leaders and package relevant information for Luxury & Lifestyle hotels, while building connections with regional counterparts to share best practices.