Commercial Development Manager - Kerecis
Coloplast · Oakland · $188,000–$220,000 (stated in the posting)
The Commercial Development Manager is responsible for leading the execution and expansion of Kerecis’ commercial strategy across the Canadian market. This role drives sales growth, market access, customer engagement, and clinical adoption initiatives for Kerecis' regenerative tissue technologies. Working collaboratively with healthcare providers, key opinion leaders, and internal stakeholders, the Commercial Development Manager develops and implements regional business plans that accelerate revenue growth, expand market penetration, and strengthen Kerecis’ position as a leader in advanced wound care and regenerative medicine.
The successful candidate serves as the primary commercial leader for Canada, overseeing territory development, customer acquisition, strategic account management, and execution of national growth initiatives. They build strong relationships with surgeons, wound care specialists, hospital decision-makers, and procurement stakeholders while ensuring alignment with corporate objectives, regulatory requirements, and reimbursement pathways. This role combines strategic planning with hands-on execution, requiring a highly entrepreneurial leader who can identify opportunities, drive adoption, and deliver measurable business results in a dynamic and rapidly growing healthcare environment.
Major Areas of Accountability
Major functions are described below. Other duties may be assigned.
Coloplast employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the MedTech Code of Conduct, and company policies.
- Lead execution of Kerecis’ commercial strategy across Canada to achieve sales and market share objectives.
- Develop and implement annual business plans, territory expansion strategies, and growth initiatives.
- Build and maintain relationships with healthcare professionals, hospitals, group purchasing organizations, and key decision-makers.
- Identify and develop new business opportunities within wound care, surgery, and regenerative medicine markets.
- Partner with clinical and medical affairs teams to support product education, training, and adoption programs.
- Analyze market trends, competitive activity, and customer insights to inform strategic decision-making.
- Drive account planning, contract negotiations, and long-term customer partnerships.
- Monitor performance against commercial objectives and implement corrective actions as required.
- Represent Kerecis at industry conferences, scientific meetings, and professional events.
Success Measures
- Achievement of revenue and market share growth targets.
- Expansion of customer base and key account penetration.
- Increased clinical adoption and utilization of Kerecis products.
- Development of sustainable strategic partnerships across the Canadian healthcare ecosystem.
- Effective execution of national commercial initiatives and business objectives.
Basic Qualifications
- Bachelor’s degree in Business, Life Sciences, Nursing, Healthcare Administration, or a related field required.
- Minimum 5 years of progressive commercial, sales, business development, or market development experience within the medical device, biotechnology, pharmaceutical, wound care, or regenerative medicine industries.
- Demonstrated success achieving and exceeding revenue growth targets in complex healthcare environments.
- Experience launching new products, driving market adoption, and building business plans in emerging or high-growth healthcare sectors.
- Proven track record of developing relationships with surgeons, wound care specialists, hospitals, integrated health networks, and healthcare administrators.
- Experience working with healthcare systems, hospital procurement processes, reimbursement pathways, and group purchasing organizations.
- Strong understanding of advanced wound care, biologics, regenerative medicine, tissue technologies, or related medical technologies.
- Exceptional business development, negotiation, and strategic account management capabilities.
- Ability to analyze market opportunities, competitive dynamics, and customer needs to develop effective growth strategies.
- Strong financial acumen with experience managing forecasts, budgets, and business performance metrics.
- Excellent presentation, communication, and clinical selling skills.
- Demonstrated ability to influence key stakeholders and build consensus across clinical, administrative, and executive audiences.
- Experience working cross-functionally with Medical Affairs, Marketing, Market Access, Regulatory, and Operations teams.
- Proficiency with CRM systems and sales analytics tools.
- Ability and willingness to travel extensively across Canada (approximately 40-60%), occasional travel to other international markets, including the U.S.
- Valid driver's license and ability to travel to hospitals, healthcare facilities, conferences, and customer sites.
- Bilingual English/French proficiency is considered a strong asset, particularly for engagement within Quebec and national healthcare organizations.
Preferred Qualifications
- Entrepreneurial mindset with a hands-on approach to execution.
- Strong leadership presence with the ability to work independently while influencing without direct authority.
- Results-oriented, accountable, and driven by measurable outcomes.
- Highly effective relationship builder with a collaborative and customer-focused approach.
- Adaptable and resilient in a fast-paced, high-growth environment.
- Passion for improving patient outcomes through innovative healthcare solutions.
At Coloplast, we believe in recognizing and rewarding the contributions of our employees. Our total rewards package is designed to support your well-being, foster your professional growth, and ensure a healthy work-life balance. Here is some of what you can expect:
- Health and Wellness: Comprehensive medical, dental, and vision insurance plans to keep you and your family healthy. Plus, access to company sponsored wellness programs and mental health resources, paid leave of absence for qualifying events.
- Financial Security: RRSP plan with company match and financial planning services to help you secure your future.
- Work-Life Balance: Generous paid time off, flexible work hours, and flexible work arrangement options to help you balance your personal and professional life may be available.
- Professional Development: Opportunities for continuous learning and career advancement through training programs, mentorship, and tuition reimbursement.
- Recognition and Rewards: Recognition programs to celebrate achievements and contributions, including peer recognition, bonuses, awards, and special events.
- Community and Culture: A supportive work environment where everyone feels valued, and has a sense of belonging. Participate in team-building activities, volunteer opportunities, and company-sponsored events. Sustainability strategy that outlines our ambitions for how to run our company in a more sustainable way.
- Competitive Compensation: The total compensation rangeinclusive of base salary and incentive, for this position is $188,000 - $220,000. Actual compensation is influenced by a variety of factors including but not limited to skills, experience, qualifications, and geographic location. Hired candidates may be eligible to receive additional compensation in the form of bonuses and/or incentives.
Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 16.000 people and with products available in more than 143 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.
Coloplast is committed to being an inclusive organization, where people bring their differences to work each day, fulfill their potential and have a strong sense of belonging because – and not despite – of their differences. We therefore encourage all qualified candidates to apply regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief or physical ability.
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