Hybrid, Sr. Manager, Digital Marketing - Kay and Peoples
Signet Jewelers · Akron
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Signet Jewelers is the world's largest retailer of diamond jewelry, operating more than 2,800 stores worldwide under the iconic brands: Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples, Banter by Piercing Pagoda, Rocksbox, JamesAllen.com and Diamonds Direct. We are a people-first company and this core value is at the heart of everything we do, from empowering our valued team members, to collaborating with our customers, to fostering the communities in which we live and serve. People – and the love their actions inspire – are what drive us. We’re not only proud of the love we inspire outside our walls, we’re especially proud of the diversity, inclusion and equity we’re inspiring inside. There are dynamic career paths awaiting you – rewarding opportunities to impact the lives of others and inspire love. Join us!
The Sr. Manager, Digital Marketing plays an important role in shaping the paid media strategies for Signet’s Milestone brands, Kay and Peoples. This role brings together digital marketing expertise, commercial perspective and an understanding of consumer behavior to support meaningful business outcomes.
Operating in a collaborative, fast-paced environment, this role offers the opportunity to lead a team, influence key business relationships and contribute to the continued evolution of these brands’ digital marketing approach. Success requires strong judgment, a proactive mindset and the ability to balance business priorities with opportunities for innovation and continuous improvement.
Key Responsibilities
- Lead full-funnel paid media campaigns, translating brand and business priorities into measurable outcomes across the Milestone brands.
- Own digital media budgets and investment allocation, optimizing spend, budget pacing, channel mix and campaign priorities to maximize effectiveness, ROI, ROAS and business impact.
- Drive campaign optimization by interpreting digital media and social platform performance metrics, identifying performance drivers and directing adjustments that improve customer engagement, marketing effectiveness and omnichannel business results.
- Lead external agency relationships, setting expectations and ensuring accountability for strategy, campaign execution, deliverables, performance and post-campaign learnings.
- Build and maintain strategic partnerships with key internal stakeholders (i.e. Brand Marketing, eComm, CRM, Store Operations, etc.), aligning priorities, influencing decisions and proactively communicating material changes to leadership.
- Lead, coach and develop team members, establishing clear priorities, accountability and opportunities for growth.
Evaluate emerging digital media trends, platforms and partnerships to identify opportunities that strengthen brand engagement and campaign performance.
Experience Requirements
- Bachelor’s degree in Marketing, Business, Communications or a related field, or equivalent combination of education and relevant professional experience.
- Minimum 7 years of professional experience in digital marketing, paid media or integrated media planning, preferably within a consumer-facing business.
- Minimum 3 years of people leadership experience, including direct responsibility for managing and developing team members.
- Experience managing digital media budgets, agency relationships and integrated campaigns across paid search, paid social, display, digital video, online video and emerging media.
- Experience evaluating campaign performance and leveraging marketing analytics to inform investment decisions and optimization strategies.
- Prior experience working within a digital marketing, media or advertising agency highly preferred.
- Experience analyzing campaign performance across major social media platforms, leveraging platform-specific metrics and insights to inform optimization strategies, highly preferred.
Knowledge and Skills
- Strong knowledge of digital media channels, including paid search, paid social, display, video and emerging platforms.
- Strong understanding of full-funnel marketing, omnichannel and cross-device consumer behavior across awareness, consideration, eComm, CRM and store-influenced interactions, and digital media measurement.
- Strong analytical judgment, interpreting marketing performance data to identify trends, evaluate tradeoffs and inform decisions.
- Commercial and financial acumen, balancing marketing investment, campaign effectiveness and business priorities.
- Strong stakeholder management and influencing skills, navigating complex internal and external relationships while building alignment.
- Sound decision-making and leadership judgment, balancing autonomy with appropriate stakeholder involvement and escalation.
We believe in rewarding top talent with a comprehensive and competitive benefits package designed to support your well-being, professional growth, and work-life balance:
- Premium Healthcare Coverage – Comprehensive medical, dental, and vision plans to keep you and your family covered.
- 401(k) with Company Match – Invest in your future with a generous retirement savings plan, including company matching after just one year.
- Generous Time Off – Recharge with a robust PTO package, plus company holidays.
- Diversity, Equity & Inclusion Programs – Be part of a culture that celebrates diverse perspectives and fosters belonging.
- Career Growth & Development – Opportunities for leadership development, mentorship, and continuous learning.
- Exclusive Perks – Enjoy additional benefits, wellness programs, employee discounts, and more!