Marketing Manager
Pfizer · Shanghai
Own portfolio or big strategic brand strategy to maximize the franchises business to achieve earnings and revenues objectives. Define and Drive the portfolio or big strategic Brand Strategy, drive the growth and lifecycle management, forecast revenue and Opex, ensuring the realization of revenue and profitability targets in China. Interface with medical, GAMA and other functions as supporter.
Assist the Marketing Lead to build marketing capabilities of the product management team to achieve effectiveness and efficiency of the business.
Responsibilities
Execution of brand tactitcs
- Translate brand strategies to POA for responsible brand as supporter;
- Execute brand tactics, manage projects independently in terms of managing budget, setting KPI, tracking progress and resolving issues;
Develop brand promotional materials and training
- Develop brand DA, promotional slides, publication if needed and internal traing materials;
- Train Field Force on product strategy and POA;
Support to develop brand plan & management & cross-functional leadership
- Analyze market trend, competitors situation to support developing brand strategy;
- Explore customer insight and brand value proposition to support developing brand strategy;
- Track progress towards brand target timely;
- Support cross-functional brand leadership – across Field Force, Account mgmt, medical, legal, regulatory, etc
POSITION RESPONSIBILITIES
Accountable
- Flawless execution in marketing activities and manage project independently;
- Develop brand promotional materials and internal training materials;
- Sales training;
- Actively participate campaign development;
Shared Accountability
- BP & Op Plan and influence sales targets and brand A&P allocations;
- Develop marketing mix & POA;
- Interface with cross-functional team;
ORGANIZATIONAL RELATIONSHIPS
- RTAL /Sales lead/RSIMs/LSOs (For big strategic brand, need to all sales team)
- Market Access Lead
- Medical Affairs Lead
- GCO Marketing services, Business Analytics & Insights (BAI)
EDUCATION AND EXPERIENCE
Qualifications:
- Bachelor degree or above, major in Medical or Medicine
- Good command of oral & written English
- 5-8 years marketing experience with above 12 months SBM experience
TECHNICAL SKILLS REQUIREMENTS
Indicate the technical skills required and/or preferred, as applicable.
Expect candidates to demonstrate these competencies:
- Functional/Technical Skills
- Acts Decisively
- Seizes Accountability
- Grows Self
- Change Agile
- Self Awareness
- Commits to “One Pfizer”
- Peer Relationships
Expect candidates to demonstrate these commercial /management competencies
- Market, Customer, and Competitor insight
- Strategic and operational business/Market planning
- Market Execution
- Marketing Innovation
- Data analysis, interpretation and communication
- Performance and program metrics
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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