Regional Sales Manager (Europe)

Valmet · Amersfoort

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Position: Regional Sales Manager

Location: Mainland Europe

Position Overview:

The Regional Sales Manager is responsible for driving sustainable revenue growth, expanding market presence, and developing strategic customer relationships across the assigned territory. Key responsibilities include:

• Achieve and exceed annual sales targets through proactive business development and account management.
• Develop, maintain, and strengthen long-term relationships with customers, while promoting the company's brands, products, and services in a professional and ethical manner.
• Provide regular market intelligence, including business trends, regulatory developments, competitive activity, and industry insights within the assigned territory.
• Identify, qualify, and manage sales opportunities, ensuring accurate pipeline management and forecasting through the company's CRM system.
• Develop strategic territory plans to identify growth opportunities, improve market penetration, and maximize utilization of available company resources.
• Recruit, manage, mentor, and engage agents, distributors, and channel partners to support business objectives and enhance regional coverage.
• Establish ambitious yet achievable annual sales objectives based on installed base analysis, customer shutdown schedules, project pipelines, and key account development plans.
• Deliver accurate and timely sales forecasts, maintaining high standards of CRM data quality and opportunity management.
• Expand the company's market footprint by securing new customers, increasing share of wallet within existing accounts, and identifying new industry sectors and applications.
• Grow the customer base through the identification and development of MRO (Maintenance, Repair & Operations), capital project, aftermarket, and service opportunities.
• Collaborate with internal teams including engineering, operations, product management, and customer support to ensure successful project execution and customer satisfaction.
• Monitor and evaluate market trends, customer requirements, and competitive positioning to support strategic decision-making and territory growth.
• Drive profitability by focusing on high-value opportunities, effective pricing strategies, and long-term customer partnerships.
• Maintain a strong understanding of the company's products, solutions, and industry applications to effectively position value propositions with customers.
• Represent the company at industry events, trade shows, customer meetings, and professional networking opportunities to enhance brand awareness and generate new business opportunities.

Success Measures

The Regional Sales Manager will be measured on:

• Achievement of sales revenue and profitability targets.
• Growth in market share and customer acquisition.
• Accuracy of sales forecasting and CRM management.
• Development and retention of key customer relationships.
• Expansion of distributor and agent performance.
• Identification and conversion of strategic project opportunities.
• Contribution to overall business growth and customer satisfaction within the assigned territory.

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