Manager SFP Consumer Experience

Philip Morris International · Dhaka

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Purpose of the job:

Develop and execute integrated SFP marketing programs that build category understanding, brand equity and adult consumer engagement across relevant touchpoints

Principal Accountabilities:

• Translate SFP brand strategy into annual marketing and communication plans

• Develop locally relevant campaigns and consumer-engagement programs

• Coordinate creative, media, content and activation agencies

• Support product and portfolio launches

• Ensure consistent brand expression across consumer touchpoints

• Work with Digital & Products and Commercial Operations to connect consumer and channel execution

• Monitor consumer response, campaign performance and investment effectiveness

• Manage marketing budgets, timelines and agency deliverables

• Ensure programs follow applicable internal standards and approval requirements

• Capture learning and continuously improve marketing effectiveness

Requirements:

• Bachelor’s degree in Marketing, Communications, Business or a related discipline

• Typically 5 to 7 years of experience in brand marketing/ brand building, integrated marketing or consumer engagement

• Experience developing campaigns and managing creative or media agencies

• Strong knowledge of brand planning and consumer communication

• Experience in FMCG, consumer goods, regulated products or digital marketing is advantageous

• Consumer-centric thinking

• Creative judgment; agency and project management

• Analytical and budget-management skills

• Cross-functional collaboration

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