Director, Marketing Communications
Zimmer Biomet · Remote · $185,000–$205,000 (stated in the posting)
At Zimmer Biomet, we believe in pushing the boundaries of innovation and driving our mission forward. As a global medical technology leader for nearly 100 years, a patient’s mobility is enhanced by a Zimmer Biomet product or technology every 8 seconds.
As a Zimmer Biomet team member, you will share in our commitment to providing mobility and renewed life to people around the world. To support our talent team, we focus on development opportunities, robust employee resource groups (ERGs), a flexible working environment, location specific competitive total rewards, wellness incentives and a culture of recognition and performance awards. We are committed to creating an environment where every team member feels included, respected, empowered, and recognized.
What You Can Expect
Reporting to the Vice President of External Communications, the Director, Marketing Communications leads a team that translates complex innovation into bold, clear campaigns and promotional tactics across Zimmer Biomet’s hip, knee, upper extremities, sports medicine and technology portfolio. You’ll coach a team and give them room to experiment, challenge convention and turn the strongest ideas into campaigns that connect our technology and products to the needs of surgeons and patients to build demand and support sales. You’ll make sure surgeon, HCP and/or patient perspectives come through in our stories, then use clear measures to show what is working and where campaigns can improve. This is an opportunity for a creative leader who pairs imagination with insight and can show how great marketing communication moves the business forward.
How You'll Create Impact
- Own the marketing communications strategy for Zimmer Biomet's knee, hip, upper extremities, sports medicine and technology portfolio, ensuring all content and message development is aligned with business strategy and corporate brand goals
- Partner with business unit Marketing to convert business and product strategy into clear creative briefs that ultimately develop into campaigns and/or strategies that generate demand and increase sales.
- Develop campaigns, messaging frameworks, narratives, videos and proof points for the company's portfolio and serve as the authority on messaging to external audiences on our products. Translate robotics, AI, data analytics and implant capabilities into clear, evidence-based stories that help surgeons understand how these tools can support decisions for each case.
- Build and communicate strategy to the team, business partners and senior leaders, creating clarity on priorities, trade-offs, resourcing and expected business outcomes.
- Define and report campaign and product-program metrics tied to commercial goals. Use data, customer insights and competitive intelligence to refine messaging, channel mix and investment decisions, and show how the work contributes to product demand and sales.
- Coordinate interviews and voice of customer sessions with surgeon customers to bring their perspectives into product stories and campaigns. Develop surgeon testimonials and other third-party endorsement strategies in partnership with Legal, Regulatory and Compliance, with appropriate permissions, substantiation and disclosures.
- Ensure alignment of strategic communication plans across business units and identify new cross-portfolio and cross-functional opportunities that increase brand awareness and market share.
- Lead the overarching surgeon- and HCP-facing content integration strategy across print, digital, social and event channels, and oversee the promotional presence for assigned business units, including review and approval of content.
- Lead marketing communications for product launches, clinical and evidence milestones and major congresses, and serve as the marketing communications management approval within the NPI/Business
- Review Checkpoint/Tollgate process, ensuring resources and tasks are assigned to clear each Checkpoint.
- Ensure all content is consistent with Zimmer Biomet brand positioning, architecture and visual identity, and compliant with applicable regulatory, legal and industry advertising and promotion requirements.
- Collaborate with internal cross-functional partners, including Leadership, to influence and align product messaging across all channels.
- Maintain controls, systems and standards that govern marketing and informational materials.
- Manage spend including agency and vendor partnerships, ensuring the right balance of internal and external resources to deliver projects on time and within budget.
- Manage, develop and upskill the team, mentoring in strategy and message development and sustaining an empowered, positive work environment across a distributed team.
- Maintain a high level of industry and communications knowledge to keep Zimmer Biomet brands relevant and gaining share.
**This is not an exhaustive list of duties or functions and might not necessarily comprise all of the essential functions for purposes of the Americans with Disabilities Act.
What Makes You Stand Out
- Strategic Communications Leadership: Ability to think strategically and translate complex business, clinical and technical information into clear, differentiated messaging and integrated communication plans that advance portfolio and enterprise objectives.
- MedTech Market and Regulatory Acumen: Knowledge of the orthopedic/MedTech market, surgical and selling processes, and the development and regulatory environment, including evidence-based claims and advertising and promotional review requirements.
- Execution Excellence: Excellent organizational and program management skills, with the ability to handle many issues independently and prioritize accordingly; consistently supports timely execution with precision and within budget while sustaining a longer-term strategic view.
- People Leadership and Development: Skilled at building, coaching and upskilling teams and mentoring communications leads, particularly in developing direct reports' strategic thinking and messaging capabilities, and at leading effectively in a fully remote environment.
- Influence and Cross-Functional Partnership: Exceptional written and verbal communication skills with demonstrated ability to influence and lead cross-functional, multi-disciplined teams, clearly convey information, and inspire confidence in internal and external stakeholders at all levels.
- Customer Insight: Ability to bring surgeon and customer perspectives into campaigns, develop compliant testimonials and third-party endorsement strategies.
- Campaign Measurement and Optimization: Experience in setting clear objectives, tracking campaign performance against commercial goals, and adjusting strategy, messaging or channel mix when results fall short of expectations.
Education and Experience
- Bachelor's Degree and 8 years of relevant experience, or Associate's Degree and 10 years of relevant experience, or High School Diploma or Equivalent and 12 years of relevant experience required
- 2 years of experience as a people manager required; 3+ years with direct reports is strongly preferred
- Demonstrated experience developing and executing portfolio, brand or marketing communications strategies for a global, matrixed organization, including ownership of a budget and agency partners required.
- Experience in MedTech, Life Sciences or another regulated healthcare environment strongly preferred, including familiarity with promotional review and new product introduction Checkpoint/Tollgate review processes.
- Bachelor’s degree in communications, journalism, marketing or a related field preferred; agency and in-house experience helpful.
Travel Expectations
- Domestic and international travel up to 35% annually.
EOE/M/F/Vet/Disability
Expected Compensation Range: $185k to $205k, plus target bonus and LTI