Credit Card Acquisition Manager

Job Summary

• •    Assist on the implementation on the acquisition strategy for SC credit cards to meet KPIs 
• •    Review, propose and execute card acquisition program to ensure product competitiveness
• •    Analyse results of initiatives and monitor business performance

Key Responsibilities

Card Acquisition Campaign Strategy and Activation 

• •    Provide recommendations on the products and new initiatives, review product specifications and requirements
• •    Plan and launch new initiatives by providing product requirements and time-integrated plans with relevant counterparts
• •    Support the planning and day-to-day execution of acquisition campaigns across digital and manned channels
• •    Coordinate with different internal and external stakeholders on brief preparation, asset creation and timely delivery of marketing collateral

Acquisition target assignment and budget management

• •    Drive target and budget allocation across acquisition channels, with ongoing performance monitoring and optimization to maximize business results
• •    Coordinate with operation and supporting functions on capacity plan according to target and actual volume change
• •    Overall budget management

Funnel Optimization and Performance Reporting    

• •    Design, execute, scale A/B and multivariate testing programs across audience segment, landing pages and promotional messaging
• •    Identify and eliminate conversion bottlenecks across different customers’ touchpoints to improve conversion rate
• •    Montior daily campaign metrics against key performance indicators
• •    Analyse launched initiative results by preparing post launch evaluation and reports to monitor business performance
• •    Obtain market information and conduct market research to determines customers' needs 

Offer & Fulfilment Management

• •    Manage offer fulfilment and fulfilment logistics to ensure smooth delivery of welcome offer reward to eligible customers
• •    Handle customer inquires and escalations related to campaign eligibility, offer mechanics and welcome offer fulfilment in coordination with our frontline team
• •    Works cooperatively with both internal departments and external partners to ensure smooth implementation of initiatives, system enhancements, etc.
• •    Review, enhance and digitize the acquisition workflow in order to smoothen the process and reduce turnaround time.
• •    Handle regular and ad hoc system/control/compliance issue 

Motivations

• •    Develop innovative card acquisition campaign ideas that deliver tangible business impact and drive sustainable growth  
• •    Collaborate with internal and external stakeholders to continuously enhance processes, drive operational excellence and improve business outcomes.

Skills and Experience

Must-have Skills    

• •    Products and Processes
• •    Market Knowledge
• •    Manage Projects

Other Skills

• •    Process Management
• •    Manage Change

Qualifications

• •    University graduate with 5 years+ of experience, at least 3 years in banking industry, candidate with acquisition experience is preferred
• •    With fundamental product knowledge on Credit Card
• •    Creative, flexible and sensitive to market trend
• •    Strong on teamwork with proactive and collaborative manner
• •    Ability to engage and communicate with multiple stakeholders
• •    Strong interpersonal skills and demonstrated ability to work across cross-functional teams to achieve business objectives
• •    Solid organizational skills including attention to detail and multi-tasking skills
• •    Excellent written and verbal communication skills

Key Experiences    
•    5 years+ of experience, at least 3 years in banking industry

Certifications / Qualifications
•    University graduate

Languages
•    English, Chinese

About Standard Chartered

We're a global bank connecting clients to our differentiated network, offering growth opportunities in the world's most dynamic markets. Our strategy, which combines cross-border capabilities and leading wealth management expertise, helps us deliver our purpose - to drive commerce and prosperity through our unique diversity.

Over our 170-year history, and across a unique geographical footprint connecting Asia, Africa and the Middle East to each other and the world, we've built a bank like no other, with diverse capabilities and partnerships that set us apart.

What We Offer

• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions, and geographies.
• In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.
• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global employee assistance programme, sick leave, mental health first-aiders and self-help toolkits.
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual, and digital learning.

Visit our careers website to learn more about us: www.sc.com/careers.