Customer Lifecycle Marketing Manager
Zensar · United Kingdom
The Customer Lifecycle Marketing Manager will play a central role in the Customers Direct-to-Fan digital strategy, owning the end-to-end fan lifecycle that converts anonymous and casual fans into known, registered and highly engaged fans.
Working as an Adobe specialist seconded into the Customers Digital Marketing team as part of the Adobe Implant Team, this role will define the lifecycle and every journey within it, bring together compelling content (copy and imagery), and set the programme up to run within the Customer environment, across both Adobe and Pulselive (Beyond) properties.
Measurement is essential: the role will ensure that tracking, KPIs and reporting are built into the go-live of every journey and that the programme delivers against agreed KPIs. Journeys will also be designed to collect and enhance fan data, so the customer knows far more about its fans and their habits.
The role will coordinate activity across the Customer organisation in a matrix, liaising with others