Founding Marketing Lead / Product Marketing Manager
Clera · Berlin · €75,000–€120,000 (stated in the posting)
About the Role
This role offers two marketing paths at an early-stage B2B AI company: Founding Marketing Lead or Product Marketing Manager. You will help translate a technical voice AI platform into clear, compelling positioning and build marketing that supports growth.
What You'll Do
Develop product positioning, messaging, and storytelling that make technical capabilities clear and memorable.
Lead go-to-market launches for products, features, customer segments, and international markets.
As Marketing Lead, own marketing strategy, budget, KPIs, and pipeline impact while building growth programs across organic and paid channels.
Use AI and automation to create repeatable marketing workflows, and hire and lead a team while staying hands-on.
As Product Marketing Manager, develop sales decks, enablement materials, case studies, testimonials, and website messaging.
Track competitive and market intelligence, test channels, and use results to guide decisions.
What We're Looking For
For the Marketing Lead path, at least 4 years of growth or marketing experience, including end-to-end ownership and meaningful budget responsibility; for Product Marketing, at least 3 years of B2B product marketing experience.
Experience in startups or scaleups, including building new marketing programs and scaling established ones.
Strong ability to explain complex technical products through clear positioning and storytelling.
Hands-on experience with marketing channels, experimentation, KPIs, pipeline measurement, and AI or automation tools.
Experience launching into new segments or international markets and, for the Marketing Lead path, building and leading a team.
Native or fluent German and professional fluency in English.
Compensation & Benefits
Base salary: €75,000 to €120,000 annually. Visa sponsorship is not available.
Location
On-site, 5 days a week in Berlin, Germany.