Territory Manager - Suntory
CPM Ireland · Belfast · £38,000 (stated in the posting)
CPM Ireland are excited to announce that we are hiring for Territory Manager on behalf of Suntory. The Territory Manager will manage and develop an existing customer base, identify opportunities to build sustainable new business, translate Suntory's commercial priorities into clear account and territory plans, and work collaboratively with CPM field colleagues to deliver agreed sales, activation and operational KPIs while supporting the wider team.
Employed by CPM and working in close partnership with Suntory Soft Drinks, one of the world's leading beverage companies, the Territory Manager is responsible for growing sales, distribution, availability, visibility and in-store execution across assigned key accounts, direct-to-store accounts, groups, wholesale, symbol and convenience customers.
Combining relationship management, business development, commercial execution and strategic territory planning, this is an excellent opportunity for a highly motivated sales professional looking to make a significant impact within a fast-paced FMCG environment.
What's In It For You?
- Competitive salary - Up to £38,000 Basic
- 10% Performance-related bonus
- Company vehicle
- Fuel card or mileage support
- Company-wide recognition awards
- Regular team events and activities
- Ongoing training and development
- Career progression opportunities within CPM Ireland
- Opportunity to work with one of the world's leading beverage companies
Sales & Commercial Delivery
- Deliver monthly, quarterly and annual sales objectives across key accounts and priority channels.
- Exceed agreed KPIs including distribution, availability, space, activation, displays, sales orders and journey-plan compliance.
- Translate Suntory's brand and commercial priorities into effective account and territory action plans.
- Identify opportunities to maximise sales performance across retail, wholesale, symbol and convenience channels.
- Develop and implement customer activation plans and long-term joint business plans.
- Drive sustainable growth through exceptional account management and business development.
Customer Development & Relationship Management
- Build, retain and grow relationships with existing customers and key decision makers.
- Develop productive partnerships with buyers, business development teams and customer stakeholders.
- Maintain a detailed customer pipeline and proactively identify new business opportunities.
- Convert new business prospects into established and sustainable accounts.
- Attend customer reviews, presenting key wins, opportunities, performance updates and recommendations.
Territory & Account Management
- Effectively manage an assigned territory to maximise coverage, productivity and return on investment.
- Take ownership of direct accounts, ensuring execution standards remain consistently high.
- Manage stock, ordering processes, administration and account follow-up actions.
- Deliver best-in-class visibility, availability and in-store execution across all accounts.
- Ensure all customer interactions support long-term commercial growth.
Team Collaboration & Support
- Work closely with CPM colleagues, Regional Sales Managers and Suntory stakeholders to deliver shared objectives.
- Share market insights, customer opportunities and best practice across the wider team.
- Support and mentor colleagues to help unlock opportunities and improve overall team performance.
- Contribute positively to a collaborative and high-performing team culture.
Reporting & Compliance
- Maintain accurate, timely reporting through CPM systems and platforms.
- Capture clear evidence of activity and performance.
- Communicate risks, opportunities and customer feedback effectively.
- Ensure all activity is completed safely, ethically and in line with CPM, Suntory and customer requirements.
Key Stakeholder Relationships
As Territory Manager, you'll build strong working relationships across CPM, Suntory and the customer base, including:
- Partnering with the Suntory Customer Business Manager and CPM Regional Sales Manager to align priorities and drive performance.
- Working collaboratively with CPM field teams and support functions.
- Building trusted relationships with customers across your territory.
- Contributing valuable insight during customer reviews, regional meetings and business updates.
- Escalating risks and identifying solutions to ensure successful delivery.
What We're Looking For
Essential Experience
- Strong FMCG field sales experience with proven success in retail, wholesale, symbol or convenience channels.
- Demonstrated track record of delivering sales growth and exceeding commercial targets.
- Experience coaching, influencing or leading field-based teams is advantageous.
- Full clean driving licence and flexibility to travel throughout the assigned territory.
- Experience managing customer relationships and developing new business opportunities.
Skills & Competencies
- Strong commercial awareness and customer focus.
- Excellent relationship-building and stakeholder management skills.
- Proven ability to influence decision makers and negotiate effectively.
- Strong analytical skills with the ability to turn data into actionable insights.
- Excellent organisation, territory planning and time management capabilities.
- Comfortable working independently while contributing to wider team success.
- Proficiency in Microsoft 365, including Excel, PowerPoint, Word, Outlook and Teams.
- Experience using CRM and field reporting systems is desirable.
The Ideal Candidate
You'll be a driven and ambitious sales professional who enjoys building relationships, identifying opportunities and delivering measurable results.
You'll thrive in a field-based environment, take ownership of your territory and be passionate about representing leading brands while providing outstanding service to customers.
Most importantly, you'll bring a proactive attitude, a growth mindset and a genuine desire to contribute to the continued success of both CPM and Suntory.
Why Join CPM Ireland?
At CPM Ireland, people are at the heart of everything we do. We partner with some of the world's most recognised brands, delivering best-in-class sales, merchandising and customer engagement solutions across Ireland.
We foster a culture built on collaboration, innovation and continuous development, providing our people with the tools, support and opportunities they need to succeed.
If you're looking for an exciting opportunity to represent a world-class brand portfolio while accelerating your career within a high-performing commercial team, we'd love to hear from you.