Growth Marketing Lead
Imprint · New York City
Who We Are
Imprint helps the world's best brands grow the lifetime value of their customers. We started with co-branded credit cards and rebuilt them to be smarter, more rewarding, and brand-first. We partner with companies like Crate & Barrel, Rakuten, Booking.com, H-E-B, Fetch, and Shell to launch modern credit programs that deepen loyalty, unlock savings, and drive growth. But the card is just the beginning. We combine advanced payments infrastructure, intelligent underwriting, and deep customer data to create delightful and personalized experiences for members as well as efficient and profitable relationships for our brand partners. Our robust technology and world-class operations allow us and our brand partners to offer powerful financial products without becoming a bank.
In the U.S., co-branded cards alone account for over $300 billion in annual spend, and most still run on decades-old legacy bank systems. Imprint is the modern alternative: flexible, embeddable, and built for how people actually pay today. Backed by Kleiner Perkins, Thrive Capital, Ribbit, and Khosla Ventures, we're building a world-class team to redefine how people pay and how brands grow. If you want to move fast, solve hard problems, and own real outcomes, we want to meet you.
The Role
We're looking for a Growth Marketing Lead to grow new cardholder accounts across Imprint's partner credit card programs. The Growth Marketing Lead owns credit card acquisition across prescreen and invitation-to-apply (ITA) direct mail, card marketplaces and affiliates, paid search, paid social, and third-party email. The role is responsible for building these channels from an early stage, establishing operating infrastructure, vendor and bureau relationships, measurement frameworks, and repeatable execution processes, while delivering against approved account, cost per account, and credit quality targets.
The role works closely with Risk and Credit. Targeting, offer, and channel decisions affect approval rates, credit performance, and program economics, and the Growth Marketing Lead is accountable for balancing acquisition volume with account quality.
This is a senior individual contributor role. The Growth Marketing Lead operates through a combination of direct hands-on execution and external agency and vendor management. Budget recommendations are developed by this role and presented to General Managers and Finance for approval. Approved budgets are then managed and allocated by this role across channels and partners.
This role reports to the VP of Marketing.
Responsibilities
Acquisition Strategy & Planning
Own credit card acquisition strategy across prescreen and ITA direct mail, card marketplaces, affiliates, paid search, paid social, and third-party email
Translate GTM and partner objectives into acquisition plans covering target segments, channel mix, offers, flighting, budget recommendations, creative requirements, and KPIs
Develop budget recommendations for GM and Finance review, with expected approved accounts, cost per approved account, and payback by channel
Allocate approved budgets across channels and partners to maximize approved account volume within cost and credit quality targets
Partner with GMs and Product to test welcome offers and partner reward structures by segment and channel
Run the channel layer of Imprint's acquisition engine, which combines partner, Imprint, and bureau data to decide which prospect receives which partner offer, through which channel, and when
Build and maintain acquisition playbooks and operating standards so new partner programs launch with owned acquisition channels ready
Establish an operating cadence across partners: intake, planning, launch, optimization, and reporting, with defined roles, SLAs, and measurement standards
Prescreen & ITA Direct Mail
Own Imprint's prescreen and ITA direct mail programs, including strategy, audience selection, offers, creative direction, vendor management, and performance measurement
Define prescreen criteria with Risk to balance response rate, approval rate, and early credit performance
Manage relationships with credit bureaus, list vendors, and print and mail production partners
Ensure all prescreen campaigns comply with FCRA firm offer and opt-out notice requirements, coordinating with Legal, Compliance, and our issuing bank partners
Build and maintain the measurement framework for direct mail, including holdout testing and tracking each campaign through response, approval, activation, and early delinquency
Card Marketplaces & Affiliates
Own Imprint's presence on card marketplaces and comparison sites such as Credit Karma, NerdWallet, and Experian, including pre-qualified offer integrations
Manage affiliate platform operations, publisher onboarding, commission structures tied to approved accounts, and fraud and quality controls
Identify and develop new marketplace and affiliate partnerships aligned with Imprint's target cardholder profile
Ensure publisher creative and offer claims comply with partner brand standards, TILA/Reg Z disclosure requirements, and UDAAP
Paid Digital & Third-Party Email
Manage day-to-day execution across paid search, paid social, and third-party email through a mix of direct hands-on work and agency management
Optimize channels to approved accounts, including audience targeting, bid strategy, creative iteration, suppression and eligibility logic, and landing page coordination
Use partner first-party data, such as loyalty members and app users, for targeting, lookalikes, and suppression within each partner's data-sharing terms
Partner with Product and Design to reduce drop-off across the application funnel, from landing page to submitted application to approval
Ensure all channel activity meets Imprint's compliance, issuing bank, and partner brand standards
Measurement & Reporting
Partner with Analytics to define attribution and incrementality measurement that separates owned channel acquisition from partner channel and organic volume
Build and maintain acquisition dashboards and weekly reporting by channel and partner, tracking spend through approved accounts, activation, early spend, and early credit performance, with clear insights and recommended actions
Design and execute a structured creative and offer testing program in partnership with Creative, including brief development, variant design, readout cadence, and iteration
Partner with Lifecycle to coordinate suppression of existing cardholders and open applicants, frequency management, and the handoff from acquisition into onboarding programs
KPIs
Approved accounts by channel and partner
Cost per approved account by channel and partner
Cost per acquired, activated cardholder (CAC)
Approval rate and first-transaction activation rate by channel
Early spend and early delinquency by channel
Cost per application and application volume as funnel diagnostics
Direct mail response rate and cost per response
Marketplace and affiliate contribution to approved accounts
Channel incrementality where measurable
Qualifications
Required
7 to 10+ years of performance or direct marketing experience with direct ownership of credit card or consumer lending acquisition channels and budgets
Hands-on experience running prescreen or ITA direct mail programs, including credit bureau and list vendor relationships
Demonstrated track record of growing approved account volume while improving cost per account and maintaining credit quality, working directly with Credit and Risk teams
Working knowledge of credit card marketing regulation, including FCRA, TILA/Reg Z, UDAAP, and ECOA/Reg B, and experience moving creative through Legal, Compliance, and bank review
Hands-on expertise across at least two of: paid search, paid social, affiliates and card marketplaces, direct mail. Working knowledge across all four preferred
Experience managing a combination of direct execution and agency or vendor relationships
Strong analytical capability: card acquisition economics, attribution modeling, funnel diagnostics, cohort analysis, and holdout testing
Experience building operating processes, including cadences, SLAs, and playbooks, in addition to running campaigns
Ability to operate effectively in a multi-partner environment where acquisition programs must balance partner-specific requirements with scalable infrastructure
Clear written and verbal communication, including the ability to present budget recommendations and performance results to senior commercial stakeholders
Nice to Have
Co-branded credit card experience at an issuer, program manager, or brand partner
Experience with pre-qualified offer programs on card marketplaces such as Credit Karma Lightbox or Experian Activate
Experience building response and approval models in partnership with Data Science
Familiarity with incrementality testing or media mix modeling
Experience coordinating with CRM and lifecycle teams on suppression and frequency management
Perks & Benefits
Competitive compensation and equity packages
Leading configured work computers of your choice
Flexible paid time off
Fully covered, high-quality healthcare, including fully covered dependent coverage
Additional health coverage includes access to One Medical and the option to enroll in an FSA
20 weeks of paid parental leave for the primary caregiver and 8 weeks for all new parents
Access to industry-leading technology across all of our business units, stemming from our philosophy that we should invest in resources for our team that foster innovation, optimization, and productivity
Imprint is committed to a diverse and inclusive workplace. Imprint is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Imprint welcomes talented individuals from all backgrounds who want to build the future of payments and rewards. If you are passionate about FinTech and eager to grow, let’s move the world forward, together.