CRM Executive (6-Month Fixed Term Contract)

Inspired Thinking Group · London

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This role will support planning and delivery  of CRM activity, within our integrated food digital channels, providing inspiration and relevance to our customers, to drive trade and build the M&S Food brand. 

Key Responsibilities:

• Support the full campaign process for email and push, from briefing data and creative requirements through to testing and scheduling, working closely with editorial, designers and developers in Salesforce Marketing Cloud.
• Support the delivery of BAU batch email and push notifications, ensuring communications are customer-centric, accurate and aligned with M&S Food objectives.
• Support the delivery of trigger email communications.
• Work with the assistant campaign manager to use customer data and available tools to support effective campaign decisions and improve the relevance of communications.
• Work with internal data science and audience management teams to segment audiences and identify opportunities for personalisation.
• Support the team with CRM tests, ensuring activity builds on previous insights and campaign learnings.
• Support with CRM reporting for the team.
• Work closely with the wider Marketing, Data and Digital teams to deliver against business objectives and ensure all customer communications are accurate and on brand.
• Help raise awareness of M&S Food digital content among customers and colleagues.
• Support the launch and ongoing delivery of a new monthly dietary preferences email programme, helping to create more relevant and personalised communications based on customers’ dietary needs and preferences.
• Provide holiday cover and campaign support across the wider Food CRM team, helping to ensure the smooth and timely delivery of activity during periods of absence or increased workload.

Key Relationships and Stakeholders: 

• Food Marketing Category teams
• Food Marketing Event teams
• Food Planning & Proposition team
• Data & Digital teams
• Sparks loyalty team (CRM & offers)
• FHB CRM team

Requirements

• Around one year’s experience working in CRM, email marketing or a closely related digital marketing role.
• Experience supporting the end-to-end delivery of customer communications, including briefing, testing, scheduling and evaluation.
• Experience using an email marketing platform, ideally Salesforce Marketing Cloud.
• An understanding of customer segmentation, personalisation and data-led communications.
• Strong organisational and planning skills, with excellent attention to detail.
• Confident written and verbal communication skills, with the ability to work effectively with multiple stakeholders.
• An analytical mindset and an interest in using campaign results to identify opportunities for improvement.
• Experience briefing or developing customer-facing creative content.
• Ability to manage multiple priorities in a busy and fast-paced environment.
• Ability to work independently while collaborating effectively as part of a wider team.
• A good understanding of retail or customer-focused marketing would be beneficial.

Benefits

Work’s a treat!

Perks at ITG — alongside a competitive salary, here's what you can look forward to:

• Time off that works for you — 25 days' holiday + bank holidays, a paid Wellbeing Day, flexible bank holidays to honour cultural or religious observances, and the option to buy or carry over up to 5 extra days.
• Flexibility & lifestyle — Smart Working with up to 40% from home, and after 12 months, the option to work from abroad for up to 90 days a year.
• Family & life milestones — Enhanced family friendly leave, 3 extra days for your wedding/honeymoon, and an Employee Assistance Programme whenever you need support.
• Financial perks — Pension scheme, Corporate Medical Cash Plan, electric car salary sacrifice scheme, and tax-efficient payroll giving to your favourite charities.
• Growth & recognition — Funding for professional qualifications, monthly Employee of the Month awards (£250 bonus), and referral bonuses of up to £1,500.
• Community & wellbeing — Regular Wellbeing Workshops, 30+ Wellbeing Champions, a paid Volunteer Day, and an online perks platform with discounts on top brands, days out, and gym memberships.

We Value Diversity

We champion and welcome diversity in our workforce and ensure all job applicants receive equal and fair treatment, regardless of age, race, gender or gender identity, religion, sexual orientation, disability, or nationality.

We are not only committed to increasing the visibility and recognition of talent from under-represented groups within our organisation, but the wider industry too.

At the end of the day, we make sure we take time to look after ourselves, each other, and the planet, because we’re always stronger together.

ITG have a number of community groups available to employees and exist to offer a safe space for like-minded colleagues, with shared interests to connect, socialise and check in with each other.

What next?
If you found yourself interested in knowing more, drop us your application and someone from our team will be in touch.

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