Head of Sales

LG · Krijgsman

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Join us and become a part of a company that is not just about creating solutions for a better life, because at LG, Life's Good.

Head of Sales – Media Entertainment Solutions

Lead LG's Media Entertainment business in the Netherlands, driving commercial growth through strategic account management, retail excellence, people leadership and cross-functional collaboration.

About the Job

We are seeking a driven, commercially minded leader to head LG's TV and Audio business in the Netherlands, while playing a key role within the wider Benelux organization.

You will lead a team of 9 sales professionals and provide direction to retail execution teams, driving sustainable growth, market share expansion and profitability across the Dutch market.

You will act as the primary commercial contact for executive stakeholders within key strategic accounts.

This is a hands-on leadership role for someone who enjoys combining strategic thinking, people leadership and direct commercial execution.

What you’ll do

Sales Strategy & Business Development

Develop and execute the commercial sales plan to achieve revenue, market share and profitability targets for the Dutch TV and Audio business.
Identify new distributors and retail partners across the Netherlands.
Manage key accounts and negotiate commercial terms with retail chains, electronics specialists, buying groups and other (online) partners.
Oversee pricing, promotions, and bundling initiatives aligned with broader EMEA or global strategy.

Key Account Leadership

Build and maintain executive-level relationships with key retail partners, buying groups and strategic customers across the Netherlands.
Lead annual business planning, commercial negotiations and joint growth initiatives with major accounts such as national retailers, e-commerce partners and buying groups.
Develop and execute customer-specific growth strategies to increase market share, revenue and profitability.

Performance Management

Take full commercial responsibility for the revenue, profitability, market share growth and overall performance of LG's TV and Audio business in the Netherlands.
Monitor KPIs including revenue, sell-through, market share (sell-out), and margin to take actions for improving business performance with changing market situations while maintaining focus on overall business objectives and long-term growth.
Report weekly/monthly/quarterly forecasts and performance dashboards to top management with action plans and solutions.
Analyze market trends, competitor activity and consumer buying trends, and adjust commercial strategies & tactics accordingly.

Cross-functional Collaboration

Partner with marketing on retail marketing campaigns and store promotions, launch campaigns, and trade marketing.
Work closely with product management and logistics to ensure supply meets demand.
Align with finance on budgeting, commercial incentives and promotional investments, and contract compliance.

Team Leadership & People Management

Lead, grow, motivate, and develop a 9-person sales team across B2C channels.
Set clear performance targets, conduct regular 1:1s, and deliver constructive feedback and guidance.
Translate company strategy and top management priorities into clear objectives, actionable plans and practical guidance for team members and cross-functional stakeholders.
Ensure strong alignment & collaborative execution among Sales, Marketing, Retail Execution team and any key stakeholders to drive a consistent go-to-market strategy.
Drive retail execution excellence and ensure premium brand representation across all key customer touchpoints.
Drive a team culture built on accountability, collaboration and continuous improvement, fostering a positive growth mindset.
Participate in hiring, onboarding, and training; oversee career progression plans.

What you must have

15+ years of commercial and sales experience, including at least 5 years in a sales leadership role within consumer electronics, FMCG or related industries.
Proven track record of leading commercial teams and managing key accounts in the Dutch market or wider Benelux region.
Proactive, entrepreneurial and results-driven leadership style with a strong execution mindset.
Strong negotiation and stakeholder management skills, with experience managing relationships at executive level.
Strong financial acumen — ability to build P&L models, interpret profitability metrics, and make sound commercial decisions based on financial and market/ internal data
Deep understanding of the Dutch retail landscape, including major retailers, e-commerce players and buying groups.
Fluent in Dutch and English (written and verbal). Near-native Dutch is essential.
Experience with CRM tools (Salesforce, HubSpot) and business reporting dashboards (Power BI, Tableau).

Nice-to-have

International background or experience working across a multi-country territory.
MBA or equivalent; a master's in economics, business, or a related field is a plus.
Familiarity with smart TV, streaming ecosystems, or high-end audio brands.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, gender, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any characteristic protected by applicable federal, state, or local law.

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