Social Media Manager

One Park Financial · Santo Domingo

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Company Overview:

One Park Financial (OPF) is a leading Financial Technology company dedicated to empowering small businesses by connecting them with flexible financing and funding options. Our mission is to provide entrepreneurs with the working capital they need to elevate their businesses. At OPF, we believe in working with high-performing individuals who are ready to play an integral part in our company's expansion — because our success hinges on our people.

Why Join Us?

At OPF, we foster a dynamic and inclusive company culture that emphasizes collaboration, innovation, and personal growth. Our team is composed of passionate, driven individuals who are committed to making a difference. Here’s what you can expect when you join our team:

• Innovative Environment: Work with cutting-edge technology and be part of a team that is constantly pushing the boundaries of fintech.
• Professional Growth: We invest in our employees’ growth with continuous learning opportunities, training programs, and career advancement paths.
• Supportive Culture: Enjoy a supportive and inclusive work environment where your ideas are valued, and your contributions make a real impact.
• Community Focus: Be part of a company that understands the importance of small and mid-sized businesses to their communities and the nation’s financial health.
• High-Performing Team: Join a team of badasses who are committed to excellence and are integral to our company's expansion and success.

About the Role

At One Park Financial, we are expanding our creative and performance marketing capabilities in Santo Domingo. We are seeking a highly skilled Social Media Manager who can own our social presence end-to-end — from strategy to execution.

This role is ideal for someone who understands content trends, performance metrics, and platform best practices, and who thrives in a fast-paced, high-volume creative environment. You will work closely with Creative Strategy, Content, Design, and Media Buying teams to ensure our channels drive engagement, brand consistency, and measurable results.

What You’ll Do

Social Media Strategy

• Develop and implement a comprehensive social media strategy across Meta, TikTok, YouTube, LinkedIn, and emerging platforms.
• Plan and manage monthly content calendars aligned with brand and campaign goals.
• Identify trends, opportunities, and platform updates to maintain a competitive edge.
• Optimize posting schedules, formats, and content mix for maximum reach and engagement.

Content Management

• Coordinate with the Content Creators, Creative Strategists, and Graphic Designers to develop high-performing content.
• Write and edit captions, CTAs, and on-screen text with strong storytelling and clarity.
• Manage asset organization, posting, scheduling, and cross-platform distribution.
• Ensure brand consistency in voice, tone, design, and messaging.

Community Management

• Monitor all social media accounts, respond to comments and DMs, and escalate customer issues when necessary.
• Maintain a positive brand image and foster community engagement.
• Track sentiment, FAQs, and recurring customer insights to inform content and messaging.

Performance Monitoring & Reporting

• Analyze social performance metrics: reach, engagement, CTR, retention, follower growth, content performance, and trends.
• Report weekly and monthly insights to the Marketing team.
• Recommend optimizations and contribute ideas for content testing and iteration.
• Use results to collaborate with the Creative Strategist on hooks, angles, and improved storytelling.

Campaign Coordination

• Support campaign launches with platform-specific content planning.
• Collaborate with Media Buyers to ensure organic and paid creative work together cohesively.
• Partner with UGC creators when needed by providing briefs, guidelines, and feedback.

Requirements

Required Qualifications

• 3–5 years of experience managing social media channels for a brand, agency, or performance marketing environment.
• Strong understanding of Meta, TikTok, YouTube, LinkedIn, and emerging platforms.
• Experience developing content calendars and executing platform-specific strategies.
• Proficiency with social media scheduling and analytics tools (e.g., Meta Suite, TikTok Analytics, Hootsuite, Sprout, Buffer).
• Strong writing skills (English and Spanish preferred).
• Ability to collaborate with creative, design, and media teams.
• Experience analyzing metrics and presenting insights.
• Highly organized, detail-oriented, and comfortable managing multiple projects simultaneously.
• Ability to thrive in a fast-paced, high-iteration environment.

Preferred Qualifications

• Experience working with performance creative or direct-response brands.
• Familiarity with creative frameworks (hooks, angles, storytelling arcs).
• Experience working with UGC creators or content creators.
• Basic understanding of video formats, specs, and social-first production.
• Knowledge of AI creative tools is a plus (e.g., Runway, Pika, Google Veo).

Benefits

• Competitive salary based on experience.
• Private Medical Insurance.
• Law Benefits.
• A collaborative and creative work environment.
• Growth opportunities within One Park Financial’s expanding marketing team.
• Professional development and access to advanced creative tools.

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