Director of Marketing and Public Relations
Phelps Health · Phelps Health Hospital
Phelps Health is a 2000-employee-strong hospital and healthcare system serving the heart of small-town Missouri.
No matter where you start with us, we’re committed to taking our team to the top. If you’re ready for the challenge of providing life-saving care or supporting those who do, read on to find your fit in the Phelps Health family.
General Summary
- Reporting to the AVP of Experience, Strategy and Engagement, the Director of Marketing and Public Relations is an advanced leadership role responsible for planning, developing, and evaluating integrated marketing, branding, public relations, and communication strategies for Phelps Health and its affiliate organizations. This position is responsible for monitoring and measuring the effectiveness of marketing strategies and tactics designed to drive organizational growth, strengthen market position, improve reputation and brand awareness, enhance consumer engagement, and advance strategic business objectives throughout Phelps Health and its affiliates .
Essential Duties and Responsibilities
- Develops, executes, and reports on annual strategic marketing plan inclusive of market research, consumer insights, competitive analysis, marketing campaigns, advertising, digital engagement initiatives, and public relations efforts.
- Oversees management of all branding, marketing, advertising, digital marketing, and public relations activities for Phelps Health and its affiliates.
- Collaborates with organizational leaders to develop marketing strategies that support growth initiatives, service line priorities, and community engagement objectives.
- Identifies and evaluates strategic growth opportunities through market analysis, consumer insights, and industry trends to support organizational priorities, service line growth, and long-term business objectives.
- Articulates Phelps Health's desired brand identity, market position, and value proposition, ensuring consistent communication across internal and external audiences.
- Manages and coordinates media interest in Phelps Health and ensures regular contact with target media. Serves as Phelps Health representative with the media and provides appropriate responses to media requests.
- Manages Marketing department staff to include responsibilities for coaching, performance management, and staff development.
Education
- Bachelor’s Degree in marketing, communications, business, or an equivalent field required.
- Master's degree in marketing, communications, business administration, healthcare administration, or a related field preferred. In lieu of a Master's Degree, applicants with advanced certifications in public relations, digital marketing, analytics, CRM, branding, or related disciplines may be considered.
Work Experience
- A minimum of 10 years of progressively responsible experience in marketing, communications, public relations, business development, or strategic planning required.
- A minimum of 5 years leadership experience required.
- Experience leading organizational change, strategic growth initiatives, brand development, and cross-functional projects preferred.
Certification/License
- None Required.
Mental/Physical Requirements
- Independent body mobility to access a standard office environment with shelves and drawers of varying heights; vision sufficient to read a computer screen, 12 point and finer printed text and hand written documents, manual dexterity to operate a computer keyboard on a daily basis; stamina to sit for up to one hour at a time; to transport, lift or carry materials (sometimes voluminous and weighing up to 15 pounds); and to speak and hear sufficiently to communicate clearly in person and over the telephone. Mental stamina for problem solving and dealing with stressful situations; prioritizing multiple tasks, interpret and apply oral/written instructions. Some travel required.
Working Conditions
- Standard office environment but will also work throughout the hospital and with many community partners and vendors.
At Phelps Health, we think we have a better team, benefits, and opportunities for growth than anyone else around, and we invite you to see for yourself! Apply now to join us on our mission in health care.