Digital Media Manager
Reckitt · Mexico City
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- Digital Media Manager
- City: Ciudad de Mexico
- We are Reckitt
- Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
- Marketing Excellence
- Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.
- About the role
This role sits within Reckitt In-House Media Trading team ‘Applied Media Science’. This team is responsible for the media planning & activation of digital media globally. We currently look after 7 markets and are quickly growing; this role will focus on Mexico. We work closely with both external partners such as our agencies and internal teams to ensure we are following Reckitt best practice, sharing learnings and driving our growth.
Your responsibilities
- Account Management
- • Work with media & brand teams to define digital strategies and recommend ways to use digital channels (social, programmatic and other relevant platforms) to deliver against business objectives.
- • Plan, create, manage and optimise campaigns across various channels (social, prog, e-retailer, search) to drive key performance metrics
- • Ownership of in-platform campaign setup working closely with our associates to ensure accuracy and campaign management throughout the lifecycle of the campaign.
- • Ensure global best practices are being implemented in our campaigns
- • Collaborate with cross-functional teams to create and execute test and learn plans
- • Analyse campaign performance data and provide insights and recommendations for continuous improvement.
- • Present results to different stakeholders of the company and lead campaign performance meetings.
- • Educate wider teams on digital best practice, benefits and purpose of digital media
- • Work closely with key partners to keep close to latest industry & platforms developments & testing opportunities to drive our media activations forward.
- • Be proactive in sharing good results, case studies to wider teams
- Team Management
- • Lead and Manage Team Output: Oversee the daily management of associates, ensuring the team meets its output goals. Act as an escalation point when necessary.
- • Workload Allocation and Prioritization: Allocate tasks and set clear expectations and deadlines. Assist associates in prioritizing their workload effectively.
- • Skill Development and Training: Help develop juniors' skill set through knowledge sharing and trainings, guide them on best practice
You will be supported by a Lead & Head of in the team who will help and guide you with tasks to ensure performance objectives are met, as well as helping crave out your own training and development plan.
The experience we're looking for
- • Passion for all things digital media and proven hands-on experience in planning & buying (Min. 5 years of in-platform experience)
- • Demonstrate strong expertise across retail media platforms and retailer ecosystems, including Amazon Ads (Sponsored Ads, DSP), Walmart and Mercado Libre and other leading e-retailer media platforms.
- • Strong understanding of retail media activation across onsite, offsite and in-store channels, including sponsored search, display, video and programmatic retail media.
• Experience in stakeholder management with excellent communication skills, both verbal and written and a poiser presenter.
• Demonstrate strong understanding of retail media technology, measurement and data solutions, retailer first-party audiences, commerce measurement, incrementality and sales attribution.
• A desire to grow your knowledge of digital marketing platforms and champion being a subject matter expert.
- The skills for success
- Excellent organization skills with the ability to prioritize tasks (your own and the teams) based on deliverables. You will be responsible for junior member’s output.
- Strong analytical skills and a natural affinity for numbers is key. You must be able to analyse raw data, draw conclusions and develop actionable recommendations as needed.
- Experience in managing teams, setting objectives, aiding with task prioritisation, and leading by example.
- What we offer
- With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate