Events Technology Manager
Nutanix · United States
Events Technology Manager
Marketing United States, United States Req.Num.: 32922
- Apply
- Event Manager, Technology and Registration
- About the Role
Nutanix is seeking an experienced and highly organized Event Manager, Technology and Registration to lead the technology and digital attendee experience across our global events portfolio. This role will own the strategy, implementation, and day-to-day management of event technology platforms spanning registration, promotions, mobile applications, onsite badging, event data, reporting, and project management.
The Event Manager, Technology and Registration will serve as the primary technology lead and internal subject-matter expert, partnering closely with our event management agency, internal marketing and business teams, and key technology vendors including Swoogo, Amego, and Validar. You will collaborate with cross-functional teams to ensure efficient execution of registration from planning through post-event analysis while maintaining compliance and aligning strategies across global markets.
- Key Responsibilities
- Event Technology Strategy & Ownership
Own the event technology strategy and roadmap across Nutanix events, ensuring platforms align with business objectives and deliver a consistent attendee experience.
Serve as the internal subject-matter expert, advising stakeholders on platform capabilities, integrations, best practices, and attendee experience enhancements.
Evaluate, recommend, and manage event technology solutions based on functionality, scalability, operational needs, data requirements, and cost.
Establish standardized processes and best practices while managing event technology project plans, timelines, milestones, dependencies, and deliverables in Wrike.
Partner cross-functionally with Marketing, Sales, IT, and Analytics to align requirements, resolve issues, streamline workflows, automate processes, improve data quality, and drive operational efficiency.
Own event technology vendor and agency relationships overseeing contracts, budgets, deliverables, timelines, and performance while ensuring cross-functional alignment, accountability, issue resolution, and opportunities to optimize the technology ecosystem.
Registration & Promotions
Own the end-to-end registration technology experience, including registration architecture, configuration, testing, launch, and ongoing optimization.
Manage Swoogo as the primary registration platform, partnering with the vendor to configure registration sites, forms, workflows, pricing, promo/discount codes, comp codes, hotel functionality, confirmation communications, and reporting.
Develop and manage registration requirements overseeing registration timelines, dependencies, QA, user acceptance testing, and launch readiness.
Partner with Marketing and Communications teams to ensure promotional campaigns and registration experiences are aligned.
Monitor registration performance and identify opportunities to improve conversion, attendee experience, and operational efficiency.
Ensure registration data is accurately captured and appropriately mapped to downstream systems and reporting requirements.
Mobile App & Digital Attendee Experience
Lead the strategy, development, configuration, QA/testing, launch, and ongoing management of the event mobile app.
Manage the relationship with Amego, including requirements gathering, project timelines, content coordination, testing, troubleshooting, and onsite support.
Oversee app functionality including agenda, speaker and session information, networking, notifications, maps, surveys, gamification, and other attendee engagement features as applicable.
Analyze app engagement and usage data to identify opportunities for improving the attendee experience.
Onsite Badging & Check-In
Own the onsite badging and check-in technology strategy and execution.
Manage the relationship with Validar, including hardware, software, badge design, data integrations, onsite staffing, testing, and troubleshooting.
Develop and execute comprehensive onsite testing plans prior to attendee arrival.
Partner with the event management agency and onsite teams to ensure registration and badging operations are efficient and scalable.
Troubleshoot onsite technology issues and serve as the escalation point for registration, check-in, and badging challenges.
Evaluate onsite data and attendance patterns to inform post-event reporting and future event planning.
Reporting, Analytics & Insights
Own event reporting across registration, attendance, engagement, mobile app activity, lead generation, and event performance, delivering actionable insights to stakeholders.
Partner with Salesforce (SFDC), Marketing Operations, and Analytics teams to ensure accurate event data integration, field mapping, lead management, attribution, and reporting.
Develop and maintain dashboards and reporting processes that provide visibility into registration performance, attendee behavior, engagement, and event ROI.
Analyze event data to identify trends and opportunities, ensuring insights and lessons learned inform future event strategy and execution.
Onsite Execution
Serve as the event technology lead onsite for key Nutanix events overseeing technology vendors and agency teams during event setup, testing, live operations, and strike.
Lead technology rehearsals and end-to-end testing prior to attendee arrival.
Establish onsite escalation procedures and contingency plans.
Monitor registration, badging, mobile app, data integrations, and other attendee-facing technology throughout the event.
Troubleshoot issues in real time and coordinate appropriate vendor or agency support.
Conduct post-event technology reviews and document lessons learned and opportunities for improvement.
Qualifications
7+ years of experience in event technology, event operations, experiential marketing, registration management, or a related field.
Strong experience managing event registration platforms and t