Director, Brand Performance Support - South East Asia

Hilton · Singapore

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The Director, Brand Performance Support (BPS) - South East Asia (SEA) will serve as the main support contact for owners, management company representatives, and hotel leaders across SEA, fostering guest experience and hotel performance across franchised and managed properties. Reporting to the Senior Director, BPS - APAC and working closely with other enterprise stakeholders, this role bridges enterprise strategy and on-property execution by helping hotels activate Hilton brand initiatives, systems, tools, Hilton engine resources, and operational frameworks. The role is accountable for supporting portfolio performance from deal signing through the life of the asset by improving resource adoption, performance diagnostics, and practical guidance for hotel teams. You will collect and share best practices, monitor trends and opportunities, and collaborate across the enterprise to strengthen guest experience, commercial and operational results, brand standards delivery, owner engagement, and Hilton brand equity across the SEA portfolio.

You will partner with the APAC BPS team and SEA leadership teams to implement support plans and strategic initiatives that realize short, medium, and long-term performance objectives. You will lead the day-to-day delivery of support using multiple channels, including virtual, phone, and in-person engagement, applied situationally to individual hotels, owner groups, and market-level forums. You will support owners, management companies, and hotel leaders by developing and sharing best practice insights and resources, delivering performance and strategic consultative programming, and ensuring successful implementation of enterprise and brand initiatives on property. The successful candidate will be comfortable navigating complex stakeholder environments across diverse SEA markets and will use influence, credibility, and collaboration to gain consensus and drive performance outcomes.

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