Precision Oncology Marketing Specialist

Abbott Laboratories · Madison · $78,000–$156,000 (stated in the posting)

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You'll also have access to:

Career development with an international company where you can grow the career you dream of.
An excellent retirement savings plan with a high employer contribution.
A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
A company recognized as one of the best big companies to work for, as well as one of the best places to work for diversity, working mothers, female executives, and scientists.

The Opportunity

The Marketing Specialist will be responsible for executing the product strategy and commercialization for one or more of Abbott’s products within our Cancer Diagnostics division. This position will handle the KOLs, Peer to Peer speaker bureau, conference planning, marketing budget (financial and accounting) coordinate efforts cross-functionally, contract management and vendor management.

The Marketing Specialist will work as part of a program core team to deliver milestones on commercialization. This position will collaborate with and influence varying levels of internal partners across research and development, portfolio strategy, clinical, IT, operations, program management, commercial, finance, regulatory, market access and outcomes research, and legal. This position will have a strong team-focused approach and give high-visibility presentations to drive progress to key milestones and alignment across the organization.

The Marketing Specialist will provide commercial leadership for the precision oncology portfolio. Together with commercial business unit partners and the portfolio strategy program lead, this role will help shape product requirements and commercialization plans.

This is a hybrid position requiring at least 4 days/week working in one of our office locations: Madison, WI; San Diego, CA; or Redwood City, CA.

What You'll Work On

Lead the end-to-end commercialization strategy including segmentation, targeting, positioning, and messaging.
Analyze and incorporate key market and clinical trends, customer needs and segmentation, disease state insights, and competitive offerings for the development of the product’s commercialization strategy.
Create clear, effective, and integrated strategies, plans, and tactics for product launches, such as market access planning, publication planning, content development, market development, customer engagement, customer experience, and lead generation.
Lead the development and execution of promotional materials and programs directed at key customers with an eye towards driving awareness and education.
Synthesize key market and clinical trends, customer needs, and competitive offerings to develop differentiated product roadmaps, new product features and functionalities, supportive solutions and services, and recommendations for investments to support product growth.
Apply knowledge of laboratory, IT operations, manufacturing, and commercial business functions to drive business requirements and product strategy to guide successful test development that will address customer needs; apply experience to anticipate challenges and adjust strategies accordingly.
Provide product management leadership with deep interactions and collaboration with R&D scientists, commercial, clinical development, lab operations, market access, regulatory, business development, and product lifecycle management colleagues.
Develop and deliver compelling presentations to convey program strategies and/or facilitate key decisions to a broad set of stakeholders, including senior executives.
Build and cultivate relationships with key opinion leaders and strategic partners to support the program’s objectives.

Required Qualifications

Bachelor's degree in Marketing, Business Administration, or a related business discipline.
4+ years of experience in marketing, product management, brand management, or related commercial functions.
Exceptional organizational skills, with demonstrated ability to manage multiple projects, competing priorities, and tight deadlines.
Strong project management skills, with exceptional attention to detail and a demonstrated ability to coordinate complex initiatives from planning through execution.
Excellent written and verbal communication skills, with the ability to collaborate effectively across cross-functional teams.
Demonstrated initiative, adaptability, and ability to work independently in a fast-paced, dynamic environment

Preferred Qualifications

Master’s degree in Business Administration (MBA) or a related field is a plus.
Experience in healthcare marketing, product development, or commercialization within the pharmaceutical, biotechnology, medical device, or diagnostics industry; oncology experience preferred.
Knowledge of oncology diagnostics, including molecular residual disease (MRD) testing and next-generation sequencing (NGS) technologies.
Experience coordinating marketing campaigns, product launches, sales enablement initiatives, or commercialization activities.
Experience supporting peer-to-peer educational programs, speaker bureaus, key opinion leader (KOL) engagement, advisory boards, and brand-related convention planning and collateral development.
Experience managing marketing budgets, vendor contracts, and relationships with external agencies and partners.
Strong analytical skills, including financial modeling, data analysis, and supporting business cases or profit-and-loss assessments.
Understanding of clinical adoption, reimbursement, and the clinical and economic value of diagnostic products.
Experience supporting international product development or commercialization initiatives.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: https://abbottbenefits.com/

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at abbott.com, on LinkedIn at https://www.linkedin.com/company/abbott-/, and on Facebook at https://www.facebook.com/AbbottCareers.

The base pay for this position is $78,000.00 – $156,000.00. In specific locations, the pay range may vary from the range posted.

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