Product Lead - LATAM Regional Digital Products

Coca-Cola · Mexico

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Job Description Summary:

You may know us as “Coca-Cola,” but our system operates through a complex network of markets, bottling partners, customers, consumers and technology partners across the world.

This role will be a key member of the LATAM Digital Product & Operations organization, responsible for helping shape, evolve and operate a portfolio of regional digital products and solutions across B2C, B2B2C and B2B experiences.

The role will act as a bridge between business needs and digital execution, working closely with Operating Units, bottling partners, global teams, technology teams and external vendors to translate opportunities into clear product priorities, roadmaps and delivery plans.

The successful candidate will combine product management, business understanding and execution discipline, ensuring that regional digital products solve meaningful business problems, deliver measurable value and continue to evolve based on market and user needs.

What You’ll Do for Us

• Own and evolve regional digital products across B2C, B2B2C and B2B use cases, helping define product vision, priorities and evolution based on business and user needs.
• Develop and manage product roadmaps, balancing strategic priorities, market requirements, technical dependencies, available capacity and business value.
• Own and prioritize product backlogs, translating business needs into clear requirements and working with product, design, engineering and delivery teams to drive execution.
• Engage with internal customers and markets across LATAM to understand business problems, identify opportunities, gather feedback and translate needs into scalable regional capabilities.
• Manage multiple stakeholders across a complex matrix, connecting Operating Units, bottling partners, global teams, technology organizations and other functions around common priorities and outcomes.
• Partner with external vendors and technology partners, ensuring clarity of scope, priorities, deliverables, dependencies and expected outcomes.
• Drive the full product lifecycle, from opportunity identification and discovery through prioritization, delivery, launch, adoption, continuous improvement and, when appropriate, product rationalization or retirement.
• Build business cases and support investment decisions, articulating the problem to solve, value at stake, expected outcomes, costs, dependencies and trade-offs associated with product investments.
• Drive product adoption and value realization, defining relevant product and business metrics and using data, user feedback and market insights to guide product evolution.
• Identify opportunities to scale and reuse capabilities across LATAM, balancing regional standardization and platform thinking with legitimate local market requirements.
• Actively manage trade-offs and dependencies across business priorities, technology constraints, resources and timelines, providing transparency to stakeholders and enabling effective decision-making.
• Stay connected to emerging digital, data and AI capabilities, identifying opportunities to strengthen existing products or enable new experiences while ensuring alignment with enterprise architecture, security, privacy and technology standards.

Qualifications & Requirements

• Bachelor’s degree in Business, Engineering, Technology, Marketing, Digital, Product Management or a related field.
• 5+ years of experience in digital product management, digital transformation, technology delivery or related roles, preferably within a large, complex organization or consumer-focused industry.
• Demonstrated experience managing digital products or platforms through their lifecycle, including discovery, roadmap definition, backlog prioritization, delivery, launch and continuous improvement.
• Experience working with B2C, B2B2C and/or B2B digital products, particularly products connecting consumers, customers, partners or commercial ecosystems.
• Strong ability to translate business problems into product opportunities and actionable priorities, connecting strategic objectives with technology execution.
• Experience managing product roadmaps and backlogs and working with Agile product and engineering teams.
• Strong stakeholder management skills, with demonstrated ability to operate across business, technology, markets and senior leadership in a matrixed environment.
• Experience managing and coordinating external technology vendors, implementation partners or product partners, including scope, priorities, dependencies and delivery expectations.
• Strong analytical and problem-solving capabilities, with the ability to use business metrics, product analytics, user insights and financial considerations to support prioritization and decision-making.
• Ability to manage ambiguity, competing priorities and multiple initiatives while maintaining focus on business outcomes.
• Strong communication and influencing skills, with the ability to make complex digital and technology topics understandable to business stakeholders.
• Experience working across multiple countries or markets is highly valued. Knowledge of the LATAM business environment and digital ecosystem is a plus.
• Professional proficiency in English and Spanish is highly desirable given the regional nature of the role.

What We Can Do for You

• Regional Impact: Opportunity to shape digital products used across multiple markets in Latin America and contribute directly to how Coca-Cola engages consumers, customers and bottling partners.
• End-to-End Product Exposure: Work across the full digital product lifecycle, from identifying business opportunities and shaping roadmaps to delivery, adoption and value realization.
• Connected Network: Collaborate with a broad network of Operating Units, bottling partners, global teams, technology organizations and external partners.
• Digital Innovation: Work at the intersection of product, technology, data and AI, helping translate emerging capabilities into practical business solutions.
• Growth & Development: Build broad experience across markets, business models and digital capabilities while developing a strong regional and global network.
• Compensation & Benefits: Competitive benefits package starting from day one of employment.

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Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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